Shaping the Future of Marketing with AI: Power the Next Era of Customer Experience
Speakers: Marissa Dacay, Adobe and Daniel Sheinberg, Adobe
Learn how human-centered AI brings creativity, marketing, and AI together to create exceptional customer experiences at scale. We’ll discuss major innovations, including the evolution to agentic AI to empower marketer workflows and enable brands to exceed customer expectations.
From Vision to Scale: How the NFL and Adobe Are Transforming the Fan Experience Through AI
Speaker:Â Chi Ogbuehi, National Football League (NFL)
The NFL and Adobe are redefining the marketing playbook with AI — building scalable content capabilities and personalized fan experiences that fuel global growth and transform how millions engage with the game.
The Rise of Agentic Workflows
Speakers: Marissa Dacay, Adobe and Pierre Charchaflian, IBM
Â
Dive into how to scale with AI as you evolve marketing roles, workflows, and drive outcomes. Together we’ll share real-world examples of agent strategy, adoption and offer insights to building your own roadmap for AI maturity. ​
Agent and GenAI Innovation track
Adobe Agentic in Action: Unlocking AI-Powered Marketing Agility​
Speaker:Â Eric Matisoff, Adobe
See how AI agents are streamlining key marketing workflows to automate tasks, unlock real-time insights, and empower teams to move with more precision than ever before.
Value Realization track
Orchestrating Enterprise Transformation with AI​
Speakers: Ashley Penn, Adobe, Bryan Casey, IBM and Alexis Zamkow, IBM
IBM and Adobe share strategies for using AI to align marketing with the broader enterprise—integrating sales, service, and operations to deliver connected, data-driven customer experiences at scale.
​
Agent and GenAI Innovation track
AI in Content Creation: Scale at Speed Without Compromising Quality
Speaker: Gina Casagrande, Adobe
Explore end-to-end content creation with Adobe GenStudio for Performance Marketing Firefly Services and Adobe Express. Learn how these solutions work together to streamline and accelerate content creation and production workflows across marketing and creative teams.​
Â
Value Realization track
Five Pillars for Successful AI Adoption
Speaker: Emily McReynolds, Adobe and Roman Mullier, Microsoft
Join Microsoft and Adobe to learn proven adoption strategies focused on human-centered transformation. Drive stronger results and lay the groundwork for your operational success with AI.
You will need to use the Clone tool to make a new duplicate of this modal, update the speaker info for each additional speaker added to the page, and then relink the "Read bio" button to open the associated modal.
Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.
You will need to use the Clone tool to make a new duplicate of this modal, update the speaker info for each additional speaker added to the page, and then relink the "Read bio" button to open the associated modal.
Â
Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.
You will need to use the Clone tool to make a new duplicate of this modal, update the speaker info for each additional speaker added to the page, and then relink the "Read bio" button to open the associated modal.
Â
Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.
You will need to use the Clone tool to make a new duplicate of this modal, update the speaker info for each additional speaker added to the page, and then relink the "Read bio" button to open the associated modal.
Â
Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.