Adobe AI Forum Amsterdam

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Adobe AI Forum Amsterdam

adobe-amsterdam

Discover new insights and what's next

for marketing and AI.

Join us at Adobe AI Forum to get a firsthand look at how Adobe helps you create AI-driven, end-to-end experiences.

Register now

adobe-amsterdam

Discover new insights and what's next for marketing and AI.

Tuesday, November 17, 2026 | 9:00-15:30 CET
De Hallen Studios, Amsterdam

Join us at Adobe AI Forum to get a firsthand look at how Adobe helps you create AI-driven, end-to-end experiences.

Register now

Experience Adobe AI in action.

Get hands-on with the latest Adobe AI innovations, hear from Adobe leaders in an executive keynote, and gain insights from our partners and real customers: all alongside peers shaping what’s next.

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Discover agentic AI.

Combine human creativity with marketing agents to deliver smarter, more personalised experiences. Hear how our partner uses agentic AI to streamline workflows and boost decision-making.

Gain strategic insights.

Learn Adobe’s approach to brand-safe, human-centred AI and our recommendations to help your organisation realise its full value.

Hear customer stories.

Listen to real-world examples from industry leaders using Adobe AI solutions to overcome challenges, capture new opportunities, and elevate team collaboration.

Get hands-on experience.

Explore the power of Adobe’s technology through immersive, real-world activities that bring personalisation, content creation, and workflow automation to life.

Speakers

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Agenda

9:00 - 10:00

Registration and Breakfast

Check in, meet peers, and explore the Innovation Lounge featuring live activation demonstrations from Adobe and partner AI solutions.

10:00 - 10:10

Welcome Remarks & Shaping the Future of Marketing with AI

Join us as we explore the seismic shifts underway in the era of AI -and how brands can harness them to unlock new levels of creativity, efficiency, personalisation, and growth.

10:10 - 10:20

Power the Next Era of Customer Experience Orchestration

Learn how human-centred, enterprise-ready AI brings customer experience orchestration and productivity together to create exceptional customer experiences at scale. We’ll discuss major innovations in the categories of brand visibility, content supply chain, customer engagement, and the business intelligence teams use to thrive. And we’ll share examples of customers using Adobe’s innovative AI solutions to move from AI frenzy to real business impact.

10:20 - 10:45

How to Operationalise AI - and Outperform the Market

Dive into how AI is evolving marketing roles, workflows, and outcomes. Together we’ll discuss the challenges and opportunities of the AI era, as well as offer insights to building your own journey for AI maturity

10:45 - 11:15

Coffee Break

Time to network and relax before we reconvene with exciting breakout sessions.

11:15- 12:00

Breakout Session 1

See Adobe AI in Action

The AI Content Supply Chain: Where Speed Meets Scale

Explore end-to-end content creation with Firefly Services and Firefly Foundry, GenStudio for Creative Production and GenStudio for Performance Marketing, Coworker, Harness, and Express. Learn how these solutions work together to streamline and accelerate content creation and production workflows across marketing and creative teams.

Breakout Session 2

Learn how to make AI work for you

The How of AI: How to Prove AI Value at Scale at KPN

Learn how to set the foundation for AI success with thought leadership and frameworks from Adobe Customer Solutions. Hear an engaging panel discussion featuring KPN - as they share real-world experience that will help you chart your own strategy for reinventing connected customer experiences with AI-powered efficiencies

12:00-13:00

Lunch

Get hands-on with the activations in the Innovation Lounge, and enjoy a lunch spread whilst networking with peers.

13:00-13:45

Breakout Session 1

See Adobe AI in Action

Agentic in Action: Unlocking AI-powered Marketing Agility

See how AI agents are streamlining key marketing workflows, to automate tasks, unlock real-time insights, and empower teams to move with more precision than ever before.

Breakout Session 2

Learn how to make AI work for you

From Idea to Impact: How our Partner Puts AI to Work

Join this session to hear from our partner as they share AI adoption strategies drawn from customer engagements - as well as their experience adopting AI within their own ranks. You’ll also hear from a panel or thought leaders that will inspire you with practical tips for fostering a culture of AI experimentation and success.

13:55 - 14:15

How Heineken Are Redefining Marketing, Creativity, and Customer Experiences with AI

Through FreddyAi, Heineken is reinventing Global Marketing; a next-generation AI platform that unifies content, data, workflows, and intelligent agents to help teams create stronger brands, deliver more personalized experiences, and accelerate growth across 190+ markets.

14:15 - 15:30

Networking Reception & Canapés

Continue the conversation with your colleagues, peers, and Adobe experts while getting hands-on with Adobe technology in the Innovation Lounge.

Venue

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This area is for the event general description. This information will be shared across multiple assets within Splash and MCZ.

Seats are limited, so register today.

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What to expect

7:00 pm

Arrive & Registration

Welcome to the night! Grab a drink, say hello to everyone and settle in for the evening.

7:30 pm

Keynote & Featured Speakers

Hear from our guest of honor, Marketo's Chief Marketing Officer Sarah Kennedy, on how to find and engage the right customers – in addition to numerous thought leaders in the space.

8:30 pm

Cocktail Reception

Time to let loose. Enjoy a cocktail and networking amongst friends.

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