Shaping the Future of Marketing with AI: Power the Next Era of Customer Experience
Speakers: Marissa Dacay, Adobe and Daniel Sheinberg, Adobe
Learn how human-centered AI brings creativity, marketing, and AI together to create exceptional customer experiences at scale. We’ll discuss major innovations, including the evolution to agentic AI to empower marketer workflows and enable brands to exceed customer expectations.
Life in Motion: Combining People and Technology to Inspire Joy
Speakers: Marissa Dacay, Adobe and Neeru Arora, Mazda
Hear from Mazda’s CIO, Neeru Arora, as she goes behind the scenes of how the brand uses AI and the power of its people to inspire curiosity and joy for millions around the world. Discover how Mazda is embracing the era of AI — and the change management it requires — to unlock employee creativity and enable its customers to experience “life in motion.”
The Rise of Agentic Workflows
Speakers: Ashley Chang, Adobe and Pierre Charchaflian, IBM
Dive into how to scale with AI as you evolve marketing roles, workflows, and drive outcomes. Together we’ll share real-world examples of agent strategy, adoption and offer insights to building your own roadmap for AI maturity.
See Adobe AI in Action Breakout Session
AI in Content Creation: Scale at Speed Without Compromising Quality
Speaker: Jason Dausey, Adobe
Explore end-to-end content creation with Adobe GenStudio for Performance Marketing Firefly Services and Adobe Express. Learn how these solutions work together to streamline and accelerate content creation and production workflows across marketing and creative teams.
Learn How to Make AI Work For You Breakout Session
Orchestrating Enterprise Transformation with AI
Speakers: Ashley Penn, Adobe, Bryan Casey, IBM and Alexis Zamkow, IBM
Adobe and IBM bring deep expertise as partners of AI-driven enterprise marketing transformation. Offering proven strategies for organizations seeking to embed AI capabilities at scale while drawing on personal experience as leaders within their own B2B organizations, this panel discussion will help you chart your own strategy for reinventing connected, customer experiences with AI-powered efficiencies.
See Adobe AI in Action Breakout Session
Adobe Agentic in Action: Unlocking AI-Powered Marketing Agility
Speakers: Eric Matisoff, Adobe and Caitlin Baunach, Adobe
See how AI agents are streamlining key marketing workflows to automate tasks, unlock real-time insights, and empower teams to move with more precision than ever before.
Learn How to Make AI Work For You Breakout Session
Five Pillars for Successful AI Adoption
Speakers: Emily McReynolds, Adobe and Morgan Maezawa, Microsoft
Join Microsoft and Adobe to learn proven adoption strategies focused on human-centered transformation. Drive stronger results and lay the groundwork for your operational success with AI.
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