Franck Attia is Managing Director of Adobe in the Nordics and a seasoned technology executive with more than 25 years of experience in the software industry. He brings extensive expertise in international leadership, sales strategy, business development, and digital transformation, helping organizations drive growth through innovative customer experiences and data-driven solutions.

Throughout his career, Franck has held senior sales and leadership positions in both European and American software companies specializing in CRM, customer experience, and business intelligence.

In 2003, he founded StraNeo to help software companies expand and grow their business across the Nordic region. One of his most notable achievements was the launch and development of the marketing platform company Neolane, which was acquired by Adobe in 2013.

Since then, Franck has led Adobe’s Nordic business, focusing on accelerating digital customer experiences, innovation, and sustainable commercial growth across the region. He is passionate about building high-performing teams, fostering collaborative cultures, and turning technology into tangible business value.

Vincenzo Riili is Chief Marketing Officer for IKEA Retail at Ingka Group, leading global brand and marketing strategy across more than 30 markets. With over two decades of experience across consumer goods, technology, and retail, he has held senior marketing leadership roles at Google, Unilever, and IKEA.
At IKEA Retail, Vincenzo focuses on strengthening one of the world’s most recognized purpose-driven brands in an era shaped by omnichannel commerce, AI-enabled customer engagement, and rapidly changing consumer expectations. Prior to IKEA, he spent ten years at Google as CMO for Italy, Spain, and Portugal, leading consumer and business marketing across products including Google Ads, YouTube, Android, and Gemini. Earlier, he built his FMCG foundation through senior international roles at Unilever, including EMEA CMO for the PepsiCo–Unilever beverage joint venture.
His perspective combines strong business acumen, deep brand and marketing expertise, and a practical understanding of how AI and technology are reshaping customer engagement, growth, and the role of modern marketing.

Oana Maria Camenita is an Associate Partner at IBM Consulting, working at the intersection of marketing, technology and business transformation. Her work focuses on helping organisations translate new technologies into practical change across people, processes and technology. She brings extensive experience in customer experience and marketing transformation and is currently engaged in discussions around AI, agents, trust and the future of commerce.

Jan Fredrik Stoveland-Alfsen is a Partner at PwC Norway specialising in technology-led business transformation. He helps organisations navigate digital transformation, with perspectives spanning AI, automation, integration and the practical adoption of new technologies. For AI Forum, he brings experience from business transformation programmes and perspectives on how organisations can turn AI ambitions into tangible business value.

Jo has always been fascinated by solving problems, which is probably why she is now a solutions consultant. At Adobe she works with customers and partners to use Adobe technology solutions to deliver real business value. She started her working life as a scientist, and has now come full circle. Increasingly using the data and modelling techniques from those days to help customers move into the world of machine learning and artificial intelligence. The world is changing, and she is proud to be working with Adobe to help her customers to move in that changing world with confidence.

Veronika Bruce is Senior Partner & Alliance Sales Manager for the Nordics at Adobe. She brings more than 20 years of experience in strategic partnerships, sales and business development across the technology sector. At Adobe, she works with strategic partners to drive joint growth, innovation and stronger customer outcomes. Veronika is passionate about building trusted ecosystems that turn technology and strategy into real business impact

Johan Lopes Helgesson is a Principal Solutions Consultant for Creativity & Productivity at Adobe, based in Stockholm. He brings more than 25 years of experience spanning software development, user experience, design, business and technology. At Adobe, Johan helps enterprises transform content and creative workflows by bringing together creativity, data and generative AI. 

He has spent 15 years at Adobe, including leadership roles within Creative Cloud and Document Cloud solution consulting. Johan is co-author of The Hybrid Business Engineer in the Age of AI. He holds an Executive MBA and is currently studying for a Master of Science in AI Engineering at Quantic School of Business and Technology. His particular interests include AI-driven transformation, human accountability in AI, decision-making and the changing role of creativity in an AI-powered world.

Building long lasting relationships with customers is a challenge that many modern marketers face. My role as a Solutions Consultant is to educate customers on the value Adobe technology can bring to their organisation. The digital marketing environment is constantly changing. Customers are becoming harder to reach as they move across channels and devices, and their habits change. My consultancy helps organisations move away from a one-size-fits-all approach to marketing, and creates a unique and individual experience for each customer.

Jakob Bartholdy is a Product Specialist at Adobe with a focus on how AI is reshaping digital marketing and brand discovery. As a Brand Visibility Evangelist, he explores the shift from the traditional search economy to an AI-driven answer economy, and what this means for how brands create content and remain visible as consumers increasingly turn to AI for information and recommendations.

Rebecca Galambos leads Adobe’s Digital Strategy Group across EMEA, advising executives from leading brands on digital transformation, customer experience and business growth. She brings extensive experience in strategy, customer success and organisational transformation, having held senior leadership roles at AWS and Oracle as well as leading transformation programmes from the customer side.

Rebecca is particularly focused on turning technology and AI ambition into measurable business outcomes, connecting strategy with the operating models, skills and ways of working needed to deliver change at scale. She also holds an MIT Professional Education certification in Applied Generative AI for Digital Transformation.

Jonas Luthander is Sales Leader at Adobe Nordic, working with leaders and organisations across manufacturing, consumer goods, pharma and technology to accelerate business transformation and deliver stronger customer experiences. He brings international leadership and sales experience from start-ups, scale-ups and global enterprises. Jonas is also a certified INLPTA NLP Business Trainer, with a particular focus on leadership, communication and organisational change.

Kristina Juhlin is Managing Director, Marketing Transformation & AI at Accenture Song. She helps organizations transform how they grow by combining marketing, media, data, technology and AI with strong commercial and organizational leadership.

Over more than 20 years, Kristina has led businesses, built high-performing teams and driven transformation across Accenture Song, Dentsu and WPP/GroupM. Her experience spans marketing, media, operating model design, commercial transformation, data and AI. Today she works with leadership teams to turn AI, data and technology into sustainable competitive advantage.

Federico Rebeschini is Global Head of SEO & Performance at Luxottica, leading global search visibility and performance across its portfolio of market leading eyewear brands like Ray-Ban, Oakley, Persol and Vogue Eyewear.

Federico is a digital leader with more than 20 years of experience at companies including Microsoft, eBay, Expedia and EssilorLuxottica, Federico works at the intersection of technology, data and consumer behaviour. Today, his focus includes the rapidly evolving world of AI-driven search and what it means for how brands stay visible, relevant and discoverable as the traditional search journey changes.

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