Adobe AI Forum Stockholm

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Tuesday, November 3, 2026 | 9am – 3pm CET

SPACE, Stockholm (Sergels Torg 2, 111 57 Stockholm, Sweden)

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Adobe AI Forum Stockholm

Discover new insights and what's next

for marketing and AI.

Join us at Adobe AI Forum to get a firsthand look at how Adobe helps you create AI-driven, end-to-end experiences.

Register now

Discover new insights and what's next for marketing and AI.

Tuesday, November 3, 2026 | 9am – 3pm CET
SPACE, Stockholm (Sergels Torg 2, 111 57 Stockholm, Sweden)

Join us at Adobe AI Forum to get a firsthand look at how Adobe helps you create AI-driven, end-to-end experiences.

Register now

Experience Adobe AI in action.

Get hands-on with the latest Adobe AI innovations, hear from Adobe leaders in an executive keynote, and gain insights from our partners at Accenture, Microsoft and real customers: all alongside peers shaping what’s next.

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Experience Adobe AI in action.

Join us at AI Forum, November 3rd at Space in Stockholm to learn how AI Is transforming customer experience. Get hands-on with the latest Adobe AI innovations, hear from Adobe leaders in an executive keynote, and gain insights from our partners and real customers like IKEA: all alongside peers shaping what’s next.

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Special Guest

Vincenzo Riili

Company: IKEA

Position: CMO & Divisional Board Member

Leading global marketing for IKEA Retail across 30+ markets, 620 stores and billions of annual customer interactions, transforming how one of the world’s most loved brands connects with people as digital, data and AI change how they discover, compare and buy.

Discover agentic AI.

Combine human creativity with marketing agents to deliver smarter, more personalised experiences. Hear how our partner uses agentic AI to streamline workflows and boost decision-making.

Gain strategic insights.

Learn Adobe’s approach to brand-safe, human-centred AI and our recommendations to help your organisation realise its full value.

Hear customer stories.

Listen to real-world examples from industry leaders using Adobe AI solutions to overcome challenges, capture new opportunities, and elevate team collaboration.

Get hands-on experience.

Explore the power of Adobe’s technology through immersive, real-world activities that bring personalisation, content creation, and workflow automation to life.

Speakers

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Agenda

9:00 - 10:00

Registration and Breakfast

Check in, meet peers, and explore the Innovation Lounge featuring live activation demonstrations from Adobe and partner AI solutions.

10:00 - 10:10

Welcome Remarks & Shaping the Future of Marketing with AI

Join us as we explore the seismic shifts underway in the era of AI - and how brands can harness them to unlock new levels of creativity, efficiency, personalisation, and growth by Franck Attia, Managing Director, Adobe Nordics

10:10 - 10:20

Power the Next Era of Customer Experience Orchestration

Learn how human-centred, enterprise-ready AI brings customer experience orchestration and productivity together to create exceptional customer experiences at scale. We’ll discuss major innovations in the categories of brand visibility, content supply chain, customer engagement, and the business intelligence teams use to thrive. And we’ll share examples of customers using Adobe’s innovative AI solutions to move from AI frenzy to real business impact. By Jo O'Connor, Adobe

10:20 - 10:45

How to Operationalise AI - and Outperform the Market

Dive into how AI is evolving marketing roles, workflows, and outcomes. Together we’ll discuss the challenges and opportunities of the AI era, as well as offer insights to building your own journey for AI maturity. Panel fireside chat with leading partners who are discussing their learnings on how leading brands are using AI to create strong customer experiences.

10:45 - 11:15

Coffee Break

Time to network and relax before we reconvene with exciting breakout sessions.

11:15- 12:00

Breakout Session 1

See Adobe AI in Action

The AI Content Supply Chain: Where Speed Meets Scale

Explore end-to-end content creation with Firefly Services and Firefly Foundry, GenStudio for Creative Production and GenStudio for Performance Marketing, Coworker, Harness, and Express. Learn how these solutions work together to streamline and accelerate content creation and production workflows across marketing and creative teams by Johan Lopes Helgesson and Joshua Young, Adobe.

Breakout Session 2

Learn how to make AI work for you

Customer case: The How of AI: How To Turn AI into Impact

Learn from a leading enterprise customer how they are using AI to transform their customer experience - and the journey they are o as well as the challenges they have encountered.

12:00-13:00

Lunch

Explore activations in the Innovation Lounge, and enjoy a lunch spread whilst networking with peers.

13:00-13:45

Breakout Session 1

See Adobe AI in Action

Agentic in Action: Unlocking AI-powered Marketing Agility

See how AI agents are streamlining key marketing workflows, to automate tasks, unlock real-time insights, and empower teams to move with more precision than ever before by Kristoffer Stenbeck, Adobe

Breakout Session 2

Learn how to make AI work for you

From Idea to Impact: How to Put AI to Work

Join this session to hear from our partner as they share AI adoption strategies drawn from customer engagements - as well as their experience adopting AI within their own ranks.

13:55 - 14:15

How IKEA is Redefining Marketing, Creativity, and Customer Experiences with AI

Hear from CMO of IKEA, Vincenzo Riili on how they are improving collaboration between creative and marketing teams, leveraging AI innovation to scale content creation and campaign activation - and unlocking a new era of personalisation.

14:15 - 15:30

Networking Reception & Canapés

Join us once more in the innovation lounge to continue the conversation with your colleagues, peers, and Adobe experts while getting hands-on with Adobe technology.

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Event details

This area is for the event general description. This information will be shared across multiple assets within Splash and MCZ.

Seats are limited, so register today.

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Venue

Powered by partnerships with trusted industry leaders.

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Where to go

What to expect

7:00 pm

Arrive & Registration

Welcome to the night! Grab a drink, say hello to everyone and settle in for the evening.

7:30 pm

Keynote & Featured Speakers

Hear from our guest of honor, Marketo's Chief Marketing Officer Sarah Kennedy, on how to find and engage the right customers – in addition to numerous thought leaders in the space.

8:30 pm

Cocktail Reception

Time to let loose. Enjoy a cocktail and networking amongst friends.

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