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Adobe Speakers

Bob Conklin, Principal Product Marketing Manager, Digital Experience

Badsah Mukherji, Senior Group Product Manager, B2B Customer Journey Management

Adobe Session Details

Advanced BI Analytics for Marketo Engage

Unlock deeper insight from your Marketo data with a powerful and intuitive advanced report builder. Create your own reports to drive better marketing optimization and data storytelling within your organization.

AI for the Win: Delivering Sales-ready Prospects Instead of MQLs

Adobe’s Sales Qualifier brings AI to traditional business development processes to drive better and faster qualification. Marketing wins. Sales wins. With Adobe’s focus on engagement quality, customers and prospects win too.

Customer Speakers and Session Details

Jenny Robertson, Chief Technology Officer

Jenny Robertson is the Chief Technology Officer at ANNUITAS, working with enterprise organizations to transform their go-to-market and enable growth marketing. With more than 20 years of experience spanning technology, sales, and marketing, Jenny brings a rare cross‑functional perspective to digital transformation. She is deeply committed to empowering teams, strengthening the marketing technology community, and driving meaningful business outcomes through innovation! She's also a 2x Boy Mom, Wife, 10x Aunt, 5x Godmother, Youth Soccer Coach, Runner, 11x Adobe Marketo Champion, ATLMUG Leader, #Fearless50 member, with 15+ years of Marketo experience.

Session

Title: Operational Excellence in Marketo: Best Practices and Gotchas for Scoring, RCM, Integration, and more.

Whether you're standing up a new Marketo instance, inheriting a tangled one, or optimizing the system you’ve managed for years, this session will equip you with the essentials to keep your operations running smoothly. We'll walk through what to audit, where issues commonly hide, and how to establish scalable, reliable processes. You’ll learn practical best practices across critical areas of Marketo, including Revenue Cycle Model, lead scoring, field management, integrations, and asset management - so you can strengthen performance, prevent breakage, and maintain a healthier, more predictable instance.

Taylor Enfinger, VP of Demand Technology, ANNUITAS

Taylor Enfinger is the VP of Demand Technology at ANNUITAS, bringing more than 10 years of deep expertise across Marketo, Salesforce, and the marketing technology ecosystem. A 12x Marketo Certified Expert, 3x Marketo Champion, Atlanta Marketo Engage User Group Leader, and Marketo Revive Award Finalist, Taylor has partnered with dozens of large enterprise organizations to scale their marketing operations and drive measurable impact. She has led complex technology integrations, architected advanced automation frameworks, and built systems that empower marketers to operate with greater clarity and efficiency.

Session

Title: The Art of Nurture: When to Use Engagement Programs vs. Default Programs in Marketo Engage

This session will discuss how Engagement Programs aren’t the only way to nurture with Marketo Engage.  Learn best practices on how to choose which type of nurture program to build, as well as tips and tricks you can do without engagement programs.  We’ll break down the strategy behind successful nurtures and show you how to align documentation and technology to bring that strategy to life. You’ll learn when to use Engagement Programs versus Default Programs, along with practical pros/cons, best practices, cadence tips, and clever tricks you can implement even without an Engagement Program. We’ll wrap with guidance on post‑launch monitoring, reporting, and optimization so you can continuously improve your nurture performance.

Session

Title: Sparked Peer Conversations: Facilitated by Marketo Engage Champions

Facilitators: Marketo Engage Champions: Brandon Benjamin, Sydney Gordon, Jenny Robertson and Taylor Enfinger

Compare notes with your peers at other Adobe customers. Discuss with your table-mates AI use cases and other specific topics critical for Marketing Ops and Marketo users.

Brandon Benjamin, Sr. Business Analyst, Marketing Automation Platforms, Prudential Financial

Brandon is a seasoned B2B marketing operations professional with over a decade of experience scaling marketing operations for technology companies. He is committed to ensuring marketing operations aligns with business objectives, and enjoys training and investing in the next generation of marketing operations professionals.

Sydney Gordon, Senior Manager, Marketing Operations, Egnyte

Sydney Gordon is the Senior Manager of Marketing Operations at Egnyte, a leader in secure cloud-based content collaboration and governance. With over a decade of experience, Sydney is a 2X Adobe Marketo Engage Champion and a 6X Adobe Marketo Engage Certified Expert. Her extensive technical background and strategic insight has driven operational excellence across a diverse range of industries. A dedicated advocate for the MOPs community, Sydney previously served as the Chapter Leader for MarketingOps.com Atlanta and remains committed to elevating the field through mentorship and professional networking.

Adobe Speakers

Linda Cook
Practice Lead, Expert Solution Consultant | Workfront, Customer Experience Orchestration

Cynthia Boon
Relationship Management Specialist 4, CXO Customer Success, Workfront

Andy Watanabe
Principal Product Manager, Customer Experience Orchestration

Sonia Espejo
Senior Product Marketing Manager | Workfront, Customer Experience Orchestration

Kick off your day with a B2B‑focused breakfast designed for modern marketing and analytics leaders. This session blends executive vision, real‑world demos, and hands‑on learning to explore how Adobe is shaping the future of B2B customer journeys. You'll hear Adobe's perspective on B2B, see how teams orchestrate complex journeys with AJO B2B Edition, and get hands‑on with CJA B2B Edition.

Get hands-on with Customer Journey Analytics and see how to move beyond digital metrics to understand the complete customer journey across channels. Explore Journey Canvas, forked conversion funnels, and ad‑hoc pathing—then use Guided Analysis and Insights Agent for AI‑powered visualizations that turn questions into actionable insights in minutes.