We’re excited to bring the Adobe Insider Tour: Marketo Engage in San Francisco on June 17—and we’d love for you to join us.
This free half-day event is packed with expert insights, customer success stories, and opportunities to connect with peers and Adobe product leaders. Discover best practices and learn how to maximize value with Adobe solutions through interactive sessions and discussions.
What You’ll Experience:
- The latest innovations in Adobe Marketo Engage.
- Practical tips and strategies from Adobe experts.
- Practical ways to get started, get better and measure success with AI in marketing operations.
- Networking over lunch and happy hour.
Marketo Engage Tips and Tricks
Session Title: Designing Marketo for Scale: Inside Adobe's Revenue Engine
Join Adobe’s Marketing Operations team for an inside look at how Adobe has scaled Marketo Engage into enterprise-grade revenue infrastructure. This session will explore the architecture, governance, lead management strategies, and operational best practices used to support a global Marketo instance with complex business and CRM requirements. Attendees will get behind-the-scenes examples of how Adobe manages campaign execution, personalization, nurture programs, and performance monitoring at scale. The session will also share how Adobe is evolving Marketo alongside Adobe Experience Platform (AEP), RT-CDP, and AI-driven marketing strategies to power the next generation of customer experiences.
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