A six-time Marketo Champion, four-time fully certified Marketo Engage Administrator, and AWS Cloud Practitioner with over twelve years of experience consulting for and working directly with enterprise Marketo instance owners and users. Corey brings a unique blend of consulting, marketing operations, project management, and development experience that places him at the forefront of the marketing automation industry.

Corey has solved some of the most complex Marketo challenges using REST integrations and reusable frameworks, enabling scalable and cost-efficient personalization. His broad technical and non-technical skill set allows him to operate as a highly adaptable marketing program and product leader, bridging strategy, execution, and delivery.

Corey has a proven track record of diagnosing complex problems, translating business requirements into technical solutions, and delivering results—whether independently, through development teams, or across cross-functional organizations.

Session:

Scaling Personalization Without Scaling Cost

• The Problem: Personalization Is Expensive, Fragmented, and Difficult to Prove: Many organizations attempt personalization through disconnected tools, duplicated logic, and incomplete data. The result is rising costs, inconsistent experiences, and personalization programs that struggle to demonstrate clear ROI.
• The Foundation: Standardization and Unified Profiles Power Marketo Engage
  Cost-efficient personalization starts with strong data foundations—standardized events, aligned sales data, and unified customer profiles extended with custom objects. When Marketo Engage is activated on top of this foundation, in-app alerts, SMS, and email triggers are driven by shared, revenue-aware logic rather than isolated campaigns.
  
• The Outcome: Measurable ROI Through Scalable Personalization
  With Marketo Engage orchestrating messaging from a unified profile, teams reduce rework, increase reuse across channels, and tie personalization directly to pipeline and revenue signals—turning personalization into a scalable, defensible growth engine.
  

Victoria Jabbar-Bey is a recognized leader in Marketing Operations, bringing over a decade of expertise across B2B high-tech, from nimble startups to global enterprises managing databases from 50,000 to 16 million records. A passionate advocate for scalable design, Victoria excels in creating streamlined Marketo instances that not only support but enhance business goals. Known for her engaging communication style, she is a sought-after mentor, helping emerging professionals build rewarding careers in marketing operations. Her approach centers on transforming operational work into a strategic asset, directly aligning metrics with business outcomes to drive meaningful impact.

Session:

Level Up your Marketo Engage: How to increase your speed to lead

Stop Building, Start Orchestrating: Scale your instance with Tokens and Executable Campaigns

• Designing a folder hierarchy that enables inheritance by design + strategies for using Parent Folder Tokens
• Leveraging Executable Campaigns to eliminate race conditions and ensure your lead processing is as fast as AI’s decision-making
• Prepping your data before CRM sync for a seamless handoff between Marketo and your CRM
• Shifting from Builder to System Designer with modular architecture that bots can’t replicate

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You will need to use the Clone tool to make a new duplicate of this modal, update the speaker info for each additional speaker added to the page, and then relink the "Read bio" button to open the associated modal.

Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.

Customer Speakers

Corey Bayless, Director, Product Owner, Prudential

A six-time Marketo Champion, four-time fully certified Marketo Engage Administrator, and AWS Cloud Practitioner with over twelve years of experience consulting for and working directly with enterprise Marketo instance owners and users. Corey brings a unique blend of consulting, marketing operations, project management, and development experience that places him at the forefront of the marketing automation industry.

Corey has solved some of the most complex Marketo challenges using REST integrations and reusable frameworks, enabling scalable and cost-efficient personalization. His broad technical and non-technical skill set allows him to operate as a highly adaptable marketing program and product leader, bridging strategy, execution, and delivery.

Corey has a proven track record of diagnosing complex problems, translating business requirements into technical solutions, and delivering results—whether independently, through development teams, or across cross-functional organizations.

Session

Title: Scaling Personalization Without Scaling Cost

• The Problem: Personalization Is Expensive, Fragmented, and Difficult to Prove Many organizations attempt personalization through disconnected tools, duplicated logic, and incomplete data. The result is rising costs, inconsistent experiences, and personalization programs that struggle to demonstrate clear ROI.
• The Foundation: Standardization and Unified Profiles Power Marketo Engage
  Cost-efficient personalization starts with strong data foundations—standardized events, aligned sales data, and unified customer profiles extended with custom objects. When Marketo Engage is activated on top of this foundation, in-app alerts, SMS, and email triggers are driven by shared, revenue-aware logic rather than isolated campaigns.
  
• The Outcome: Measurable ROI Through Scalable Personalization
  With Marketo Engage orchestrating messaging from a unified profile, teams reduce rework, increase reuse across channels, and tie personalization directly to pipeline and revenue signals—turning personalization into a scalable, defensible growth engine.
  

Victoria Jabbar-Bey, Senior Manager, Marketing Operations, Okta

Victoria Jabbar-Bey is a recognized leader in Marketing Operations, bringing over a decade of expertise across B2B high-tech, from nimble startups to global enterprises managing databases from 50,000 to 16 million records. A passionate advocate for scalable design, Victoria excels in creating streamlined Marketo instances that not only support but enhance business goals. Known for her engaging communication style, she is a sought-after mentor, helping emerging professionals build rewarding careers in marketing operations. Her approach centers on transforming operational work into a strategic asset, directly aligning metrics with business outcomes to drive meaningful impact.

Session

Title: Level Up your Marketo Engage: How to increase your speed to lead 

Stop Building, Start Orchestrating: Scale your instance with Tokens and Executable Campaigns

• Designing a folder hierarchy that enables inheritance by design + strategies for using Parent Folder Tokens
• Leveraging Executable Campaigns to eliminate race conditions and ensure your lead processing is as fast as AI’s decision-making
• Prepping your data before CRM sync for a seamless handoff between Marketo and your CRM
• Shifting from Builder to System Designer with modular architecture that bots can’t replicate