AI search experiences are reshaping how people find, evaluate, and engage with brands. Yet according to Semrush, only 22% of marketers say they're prepared for AI search. As discovery shifts from traditional search results to AI-generated answers, many organizations are still determining how to adapt their content, governance, and measurement strategies.
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Join Adobe and TELUS Digital for a fireside chat exploring how marketing leaders can prepare for this new era of brand discovery. Through real-world customer experiences and practical guidance, we'll discuss what organizations are doing today, where teams commonly encounter challenges, and the actions that can help improve visibility in AI-powered search experiences.
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Whether you're beginning to evaluate your approach or looking to build momentum, you'll leave with a clearer understanding of how to position your organization for success.
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In this session, you'll learn:
- Why AI search is redefining digital discovery—and what it means for your brand.
- The biggest organizational and operational barriers to AI search readiness.
- The foundational capabilities that support a scalable AI search strategy.
- Practical steps you can take now to improve your brand's visibility across AI-powered experiences.
- Lessons learned from organizations that are successfully adapting to this evolving landscape.
Register today to learn how leading brands are preparing for the future of search—and how your organization can do the same.
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