Logo
Logo
Adobe AI Forum Zurich
Monday, January 19, 2026
9:00am AST - 3:00pm AST

Question goes here.

Insert description text for your answer to the question here.

Title

  • Placeholder Bullet point Text
  • Placeholder Bullet point Text
  • Placeholder Bullet point Text
  • Placeholder Bullet point Text
Add To Waitlist
Text goes here
X

Full Name

Descriptive text about the speaker goes here.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Sponsor name or description goes here.

Adobe

Speaker Name

Short speaker biography. 

Learn more
Text goes here
X

Adobe

Speaker Name

Short speaker biography. 

Learn more
Text goes here
X

Adobe

Speaker Name

Short speaker biography. 

Learn more
Text goes here
X

Adobe

Speaker Name

Short speaker biography. 

Learn more
Text goes here
X

Adobe

Speaker Name

Short speaker biography. 

Learn more
Text goes here
X

Adobe

Speaker Name

Short speaker biography. 

Learn more
Text goes here
X

Adobe

Speaker Name

Short speaker biography. 

Learn more
Text goes here
X
Adobe
Adobe
Adobe
Event Details
Agenda
Speakers
Register Now
Text goes here
X
  
 
 
Adobe AI Forum Zurich

Discover new insights and what's next

for marketing and AI.

Join us at Adobe AI Forum to get a firsthand look at how Adobe helps you create AI-driven, end-to-end experiences.

Register Now
Text goes here
X
Adobe AI Forum Zurich

Adobe AI Forum Zurich

Discover new insights and what's next

for marketing and AI.

Join us at Adobe AI Forum to get a firsthand look at how Adobe helps you create AI-driven, end-to-end experiences.
 
Register now
Text goes here
X
Adobe AI Forum Zurich
Adobe AI Forum Zurich
Date TBD

Discover new insights and what's next

for marketing and AI.

Join us at Adobe AI Forum to get a firsthand look at how Adobe helps you create AI-driven, end-to-end experiences.

Register Now
Text goes here
X

Experience Adobe AI in action.

Get hands-on with the latest Adobe AI innovations, hear from Adobe leaders in an executive keynote, and gain insights from our partners at Accenture, Microsoft and real customers: all alongside peers shaping what’s next.

Add To Waitlist
Text goes here
X
The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD

Discover agentic AI.

Combine human creativity with marketing agents to deliver smarter, more personalised experiences. Hear how Accenture and Microsoft use agentic AI to streamline workflows and boost decision-making.

Gain strategic insights.

Learn Adobe’s approach to brand-safe, human-centred AI and our recommendations to help your organisation realise its full value.

Hear customer stories.

Listen to real-world examples from industry leaders using Adobe AI solutions to overcome challenges, capture new opportunities, and elevate team collaboration.

Get hands-on experience.

Explore the power of Adobe’s technology through immersive, real-world activities that bring personalisation, content creation, and workflow automation to life.

Speakers

Adobe

Hartmut Koenig

CTO Central Europe, Adobe

Learn more
Text goes here
X

Adobe

Sébastien Blunschi

Country Manager Switzerland, Adobe

Learn more
Text goes here
X

Adobe

Julian A. Kramer 

AI Evangelist Leader EMEA, Adobe 

Learn more
Text goes here
X

Adobe

Julien Gherairi

Regional Technology Advisor, Adobe

Learn more
Text goes here
X

Adobe

Speaker Name

Short speaker biography. 

Learn more
Text goes here
X

Speakers

Adobe

Sébastien Blunschi 

Country Manager Switzerland, Adobe

Learn more
Text goes here
X

Adobe

Hartmut Koenig

CTO Central Europe, Adobe

Learn more
Text goes here
X

Accenture Song

Miguel Liebana

EMEA Technology & Ecosystem Lead, Accenture Song

Learn more
Text goes here
X

Speakers

Accenture 

Jonathan Fearns 

EMEA Partner Development Director, Accenture

Learn more
Text goes here
X

Microsoft

Mathias Schmeer

Director for RCG Industry Advisory, Microsoft

Learn more
Text goes here
X

Swisscom

Regina Urbani 

Director Digital Customer Channels & Value Management, Swisscom

Learn more
Text goes here
X

Speakers

Adobe

Laura Staudinger

Senior Solutions Consultant, Adobe

Learn more
Text goes here
X

Adobe

Lisa Kreilinger 

Manager Solution Consultant, Adobe

Learn more
Text goes here
X

Adobe

Julien Gherairi

Regional Technology Advisor, Adobe

Learn more
Text goes here
X

Speakers

Adobe

Julian A. Kramer

AI Evangelist Leader EMEA, Adobe

Learn more
Text goes here
X

Speakers

Adobe

Julian A. Kramer

AI Evangelist Leader EMEA, Adobe

Learn more
Text goes here
X

Adobe

Julien Gherairi 

Regional Technology Advisor, Adobe

Learn more
Text goes here
X

Speakers

Adobe

Speaker Name

Short speaker biography. 

Learn more
Text goes here
X

Adobe

Speaker Name

Short speaker biography. 

Learn more
Text goes here
X

Adobe

Speaker Name

Short speaker biography. 

Learn more
Text goes here
X

Adobe

Speaker Name

Short speaker biography. 

Learn more
Text goes here
X

Adobe

Speaker Name

Short speaker biography. 

Learn more
Text goes here
X

Agenda 

Day 1

9:00am - 10:00am

Registration

Check in, meet peers, and explore the Innovation Lounge featuring live activation demonstrations from Adobe and partner AI solutions.​

10:00am - 10:25am

Welcome Remarks and Vision Keynote

Shaping the Future of Marketing with AI & Power the Next Era of Customer Experience

 

Learn how human-centred AI brings creativity, marketing, and AI together to create exceptional customer experiences at scale. We’ll discuss major innovations, including the evolution to agentic AI to empower marketer workflows and enable brands to exceed customer expectations.

10:25am - 10:50am

Customer Keynote

How AI Is Redefining the Way Organisations Approach Marketing, Creativity, and Customer Engagement


10:50am - 11:15am

Fireside Chat

The Rise of Agentic Workflows

 
Dive into how AI is evolving marketing roles, workflows, and outcomes. Together we’ll share real-world examples of agent strategy, adoption and offer insights to building your own journey for AI maturity.

11:15am - 11:45am

Coffee Break

Time to network and relax before we reconvene with an exciting breakout sessions.

Day 2

11:45am - 12:30pm

Breakout Session 1

See Adobe AI in Action

Content Supply Chain for the AI World: Scale at Speed Without Compromising Quality


Explore end-to-end content creation with Adobe GenStudio for Performance Marketing, Firefly Services and Adobe Express. Learn how these solutions work together to streamline and accelerate content creation and production workflows across marketing and creative teams.

 
Breakout Session 2 

Learn how to make AI work for you

Orchestrating Enterprise Transformation with AI​​

 

Learn about strategies for using AI to align marketing with the broader enterprise – integrating sales, service, and operations to deliver connected, data-driven customer experiences at scale.

12:45pm - 13:30pm

Breakout Session 1

See Adobe AI in Action

Agentic in Action: Unlocking AI-powered Marketing Agility

 
See how AI agents are streamlining key marketing workflows, to automate tasks, unlock real-time insights, and empower teams to move with more precision than ever before. (Agent Orchestrator, Data Insights Agent, LLM Optimizer, sneak peek Brand Concierge)


Breakout Session 2

Learn how to make AI work for you

AI Meets Creativity: The Frontier of Marketing


Explore the frontier of marketing where AI‑powered personalisation meets human creativity. In this breakout, we’ll unpack practical AI tools and data strategies, then push into immersive, imaginative experiences and bold engagement models. Walk away with actionable frameworks to turn visionary ideas into measurable impact and lead the next era of customer connection.

 

13:30pm - 15:00pm

Networking Reception & Lunch

Continue the conversation with your colleagues, peers, and Adobe experts while getting hands-on with Adobe technology in the Innovation Lounge.

Learn how AI is powering better experiences — faster.

If you need event support, contact XX.

Add To Waitlist
Text goes here
X
The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD

Venue

Venue

Venue description text goes here. Use this space to inform your guests about directions, helpful transportation details, and wayfinding.

Where to go

Powered by partnerships with trusted industry leaders.

Sponsor name or description goes here.

Sponsor name or description goes here.

Powered by partnerships with trusted industry leaders.

Accenture-Microsoft

Add To Waitlist
Text goes here
X
The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD

Powered by partnerships with trusted industry leaders.

Accenture-Microsoft

Add To Waitlist
Text goes here
X
The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD

Event details

Title

  • Placeholder Bullet point Text
  • Placeholder Bullet point Text
  • Placeholder Bullet point Text
  • Placeholder Bullet point Text
Add To Waitlist
Text goes here
X

Title

  • Placeholder Bullet point Text
  • Placeholder Bullet point Text
  • Placeholder Bullet point Text
  • Placeholder Bullet point Text
Add To Waitlist
Text goes here
X

Event details

Discover new insights and what's next

for marketing and AI.

Add To Waitlist
Text goes here
X


Frequently asked questions.

Question goes here.

Insert description text for your answer to the question here.

Question goes here.

Insert description text for your answer to the question here.

Question goes here.

Insert description text for your answer to the question here.

Question goes here.

Insert description text for your answer to the question here.

Adobe
Add To Waitlist
Text goes here
X
The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD

Copyright © Adobe. All rights reserved.

 /  Privacy

 /  Terms of Use

 /  Do not sell or share my personal information

[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X

Speaker Name

Job Title, Company

You will need to use the Clone tool to make a new duplicate of this modal, update the speaker info for each additional speaker added to the page, and then relink the "Read bio" button to open the associated modal.


Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.

Speaker Name

Job Title, Company

You will need to use the Clone tool to make a new duplicate of this modal, update the speaker info for each additional speaker added to the page, and then relink the "Read bio" button to open the associated modal.


Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.

Speaker Name

Job Title, Company

You will need to use the Clone tool to make a new duplicate of this modal, update the speaker info for each additional speaker added to the page, and then relink the "Read bio" button to open the associated modal.


Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.

Speaker Name

Job Title, Company

You will need to use the Clone tool to make a new duplicate of this modal, update the speaker info for each additional speaker added to the page, and then relink the "Read bio" button to open the associated modal.


Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.

Speaker Name

Job Title, Company

You will need to use the Clone tool to make a new duplicate of this modal, update the speaker info for each additional speaker added to the page, and then relink the "Read bio" button to open the associated modal.


Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here. Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.Insert a description about the speaker or speaker bio here.

Share with Friends
Facebook
Twitter
LinkedIn
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo

RSVP

Google Icon
Google
Outlook Icon
Outlook
Apple Icon
Apple
Yahoo Icon
Yahoo