Celeste partners with Adobe’s largest, most strategic MedTech, Medical Distributor, and Pharma customers to help them determine how they can get the most value out of Adobe’s solutions. Her team, the Digital Strategy Group, collaborates with Commercial executives to co-create vision, identify high-value use cases, quantify business value, and define strategic roadmaps for value realization. She resides in San Francisco but originally hails from Southern California.
From discovery to loyalty, AI is redefining customer experience. Adobe is helping retailers stay ahead and redefine what’s possible. By bringing data, content, journeys and commerce together in a unified ecosystem, Adobe transforms disconnected workflows into a connected foundation where insights, creativity, and agents operate across a common platform. We hope you visited us at Booth #5202 and saw how Adobe AI is shaping the future of customer experience orchestration across our portfolio.Â
AI and intelligent agents are reshaping retailers and consumer goods brands end to end.
Join Kathleen Mitford, CVP of Industry Marketing, Microsoft, alongside Leo Griffin, GM of Retail & Consumer Goods Digital Strategy Group at Adobe and Shekhar Gowda, Coca-Cola Vice President, Global Marketing Technology at The Coca-Cola Company as they share how they’re unlocking Return on Intelligence (ROI) with AI across the business. Walk away with clear actions you can take now to prepare for the next phase of growth.
Agentic AI is reshaping how customers discover and engage with brands, moving from traditional search to intelligent assistants and natural conversations. Join Tapestry and Adobe to explore how retailers can rethink discoverability, transform marketing workflows and brand engagement with conversational shopping, and design adaptive experiences that continuously optimize for a world where AI agents guide the customer journey.
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Join Macy’s, Inc. Chief Customer and Digital Officer, Max Magni and Adobe's Chief Revenue Officer, Stephen Frieder to explore how Macy’s is advancing its Bold New Chapter strategy in the era of AI - centering on customer obsession, omnichannel innovation, and digital modernization. This not-to-miss session highlights a customer-centric approach to AI and digital transformation, from high-value use cases to scalable experimentation and change management. Discover how Macy’s is transforming customer and marketer experiences with Adobe, through agility, intelligence, and a shared commitment to innovation.
As the customer journey becomes more intelligent, predictive, and continuously adaptive, the next frontier in experience design lies at the intersection of AI and human creativity. In this Roundtable, Adobe brings together Executive Retail and Consumer Goods leaders for an interactive discussion on how to seamlessly connect content, data and decisioning in real time. Guided by Bruce Richards, Adobe’s Head of Global Industry Strategy for Consumer Industries, participants will explore strategies for balancing AI-driven automation with brand authenticity and voice. The goal is to overcome personalization barriers and build teams that are well equipped for the AI era.
The Home Depot, the world’s largest home improvement retailer, is reimagining how creativity scales across thousands of products, regions and channels. With custom generative AI trained to reflect its distinctive brand voice and purpose, the company is transforming its content supply chain – accelerating creation, removing silos and ensuring every asset feels authentic. From immersive video to high-impact imagery, they empower teams to produce richer, more relevant storytelling that inspires DIYers and Pros. Join The Home Depot and Adobe to explore how AI is reshaping retail content creation.
Our in-booth customer showcase theater will highlight innovative solutions and new technologies transforming the retail and consumer goods industry. In this can’t-miss lineup of 30-minute sessions, hear transformational stories from Adobe peers, partners, and thought leaders focused on creating customer experience-driven journeys throughout retail organizations.
Immerse yourself in a role-playing interactive experience as a modern marketer for The Coca-Cola Company.
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Join us at the Adobe booth #5202 to explore hands-on content activation, campaign orchestration, and insights that drive impactful marketing outcomes, all while stepping inside the iconic Coca-Cola brand.
NRF offers a curated experience for retailers to cover the main highlights of the Expo floor and visit exhibitors recognized for delivering the latest in retail technology, unified commerce, and customer engagement.
Adobe will be a featured booth visit as part of the Engaging Consumers with Generative AI tour.
