In the agentic era, AI doesn't just inform your decisions - it becomes a coworker. It works alongside your team to orchestrate journeys across data and channels in real time, taking on goals and getting things done. The shift is from campaign-based execution to continuous, intelligent engagement - and from "ask AI a question" to "give AI a goal."
Join us for Experience Makers - Personalized Journeys in the Agentic World, an in-person event for leaders who want to turn the promise of agentic AI into practical advantage. Meet Adobe experts and leading brands, who'll share how they're personalizing customer journeys at scale - with AI coworkers taking on real goals alongside their teams. And hear from Microsoft on the bigger picture - a visionary view of what agentic really means and where it's taking the way we work and engage.
When: Monday, September 28
Where: Microsoft Office, Lyngby, Denmark
Time: 11:00 - 15:45 CET
Why now?
Customer journeys are being rewritten in real time. The brands that win are moving to always-on, agent-orchestrated journeys while staying in control of how they show up in every moment.
What you'll walk away with
How to move from campaigns to continuous, agent-personalized journeys
What it means to give an AI coworker a goal, not just a question
How to unify customer data into a single view - and turn cross-channel behaviour into real-time insight that agents and teams can act on
Where your engagement model stands today - and what's holding it back
Who should attend
Marketing & CX leaders
Customer Journey & Personalization Owners
Marketing and Digital Operations
AI adoption, readiness, and governance stakeholders
Seats are limited. Reserve your place today and join us in Lyngby to see agentic engagement in action.
Lunch and registrations
Join us for a relaxed lunch to connect with peers, Adobe experts, and industry leaders. This informal setting is your opportunity to exchange perspectives on customer journeys challenges, AI readiness, and ambitions – before the program dives deep into strategy and execution.
Discover how the Adobe and Microsoft partnership is helping organisations unlock intelligent customer experiences through the combination of data, AI, content, and trust. By bringing together Microsoft's intelligence and trusted cloud platform with Adobe's experience, content, and personalisation capabilities, organisations can deliver exceptional customer experiences at scale.
Building on this foundation, Microsoft will share its Frontier Firm vision, revealing how Intelligence and Trust are transforming marketing and enabling organisations to scale innovation, empower employees, and drive growth in the AI era.
By Gautier Harmel, Adobe & Kent Jensen, Microsoft
From Tools to Teammates: The Agentic Future of Customer
Great marketing teams don't just need better tools. They need more hands on deck. In this session, discover how Adobe is redefining customer engagement for the agentic era - where AI doesn't just inform decisions, but works alongside your team to orchestrate experiences across data, journeys, and channels in real time.
Discover how leading brands are making the shift from campaign-based execution to continuous, intelligent engagement - and what it means to assign AI a goal rather than just ask it a question. From operational workflows to competitive response campaigns, see how agentic AI transforms the speed and scale of customer engagement without replacing the human creativity and judgement at the heart of great marketing engagement.
By Mikkel Schmidt, Adobe
Accelerate Marketing Workflows with CX Enterprise Coworker
Learn how to use Adobe CX Enterprise Coworker, to simplify, accelerate, and improve the quality of core marketing workflows across Adobe CX Enterprise applications. Gain practical experience using CX Coworker and specialised agents to translate business goals into execution across audience creation, journey design, insights analysis, and ongoing optimisation.
By Kristoffer Stenbeck, Adobe
From Personalisation to Transformation: Nordea's Journey in the Agentic World
Personalisation starts with data, but transformation happens when data becomes accessible, actionable and trusted across the organisation.
Join Nordea as they share how Adobe Experience Platform (AEP) is helping build a unified customer foundation for more relevant and connected experiences. Learn how greater access to customer insights is enabling faster decisions, stronger collaboration and more effective customer engagement.
As AI agents become part of everyday work, Nordea will explore how organisations can evolve their people, processes and operating models to balance human expertise and AI, unlocking new ways to deliver personalised experiences at scale.
By Carsten K. Schou Hjæresen, Nordea
The Last Mile of Personalization: When Decisions Become Transactions
A personalized journey shouldn't stop at the right offer. It should help the customer act on it. Most companies have learned to work out what's relevant for each customer. Far fewer can turn that into action across every channel.
Join TDC Brands to hear how they're closing that gap. They bring together what they know about each customer to offer the right thing at the right moment on the web, in the app, in chat, on a call, or in a store. Now the journey reaches further still. Customers can accept an offer, agree to the terms, and complete it right there in the conversation. A short demo and a candid look at what's ahead.
By Lasse Schmidt, TDC Brands
