The Adobe Insider Tour is stopping in New York on Thursday, September 14, and we hope to see you there!Â
The day will be filled with networking and learning opportunities as industry leaders and product experts share insights and best practices across Adobe’s solutions. See below for a full list of session options.
Join us for the morning, afternoon, or for a full-day experience to expand your skills, meet other experts, and learn more about how you can transform and reimagine your entire customer journey.
9:30am - 6:00pm: Registration and Information Desk Open
10:30am - 12:00pm: *Optional Morning Session
11:30am - 1:15pm: Lunch
12:00pm - 12:40pm: *Optional Generative AI Lunch Session
1:15pm - 1:30pm: Welcome
- 1:30pm - 4:30pm: Afternoon Sessions (scheduled break included)
4:30pm - 6:00pm: Networking Reception
For more details, please see session descriptions below.
*Pre-registration is required for optional sessions
Title: Future Proof Your Data Management Strategy and Activate Full-funnel Marketing with Adobe Data Management Tools
Time: 10:30am - 12:00pm
Speakers:Â Kate Valentine, Product Manager, Adobe, Kim Whatcott, Product Manager, Adobe, Rakhi Patel, Product Marketing Manager, Adobe
Product Focus: Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Customer Journey Analytics
Anonymous identifiers are quickly becoming an unreliable way to acquire new customers and personalize at scale. Brands today are left with two options: let the competition breeze by them or adopt first-party, privacy-safe data management and activation strategies. Learn how Adobe Audience Manager customers are evolving their data management strategies, focused today on third-party cookies and upper-funnel activities, to adopt expansive capabilities in Adobe Real-Time CDP. These strategies unlock impact across the marketing lifecycle and ensure a more durable data management practice. As an added bonus, we’ll share our vision on innovation that delivers personalized insights and engagement at scale, demonstrated through Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Customer Journey Analytics - all powered by a natively connected foundation with Adobe Experience Platform.
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Title: Adobe Sensei GenAI Overview
Time: 12:00pm - 12:40pm
Speakers: Kiyoshi Ihara, Director of Product Management, Experience Intelligence, and Lily Chiu-Watson, Director of Product Marketing, Experience Intelligence
Product Focus: Adobe Experience Cloud, Adobe Experience Platform, and Adobe Mix Modeler
As AI continues to evolve and become more integrated into our daily lives, businesses must adapt their marketing strategies to keep up. Join us to learn how Adobe's Sensei GenAI capabilities will transform the role of marketing in creating higher-performing personalized customer experiences. Get a view into the breadth of features launching this year as well as our long-term differentiated vision for delivering maximum value with generative AI technologies. We'll also show a sneak preview of our GenAI capabilities in Adobe Mix Modeler, our newest application built on Adobe Experience Platform.
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Title: Impactful Personalized Experiences: From Content Creation to Delivery
Time: 1:30pm - 4:30pm
Speakers:Â Corey Dulimba, Group Product Manager, Adobe, Johanna Hunter, Product Marketing Manager, Adobe, Marc Angelinovich, Principal Product Marketing Manager, Adobe, and Nikunj Merchant, Senior Product Marketing Manager, Adobe
Product Focus: Adobe Experience Manager Assets, Adobe Experience Manager Forms and Adobe Experience Manager Sites
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Successful digital businesses depend on great customer experiences driven by captivating content. As the demand for more and better content continues to rise, organizations need new ways to create, manage, and personalize content. And to improve business results, these impactful experiences need to be delivered with greater efficiency. Join us to learn about Next Gen Composability with Adobe Experience Manager, new integrations with Adobe Real-Time CDP and Adobe Journey Optimizer to deliver personalized experiences at scale, and integrations with Adobe Express and Frame.io to accelerate content creation and high-performance delivery. Discover how to transform your content supply chain into a well-oiled content machine that drives value at scale.Â
Title:Â Deliver Content Beyond Human Scale with Adobe Workfront
Time: 1:30pm - 4:30pm
Speakers:Â Ben Robbins, Group Product Manager, Adobe, and Kari Woolf, Principal Product Marketing Manager, Adobe,
Nina Grossberg, Group Senior MarTech Enablement Lead, Vanguard, Susan McLaughlin, Group Creative Director of Design Video and Creative Operations, and Zak Connor, Group Manager of Creative Operations, Vanguard
Product Focus: Adobe Workfront
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Whether you’re leading global marketing campaigns, modernizing the content supply chain, designing new products, or driving business change, you need to be able to rally around ideas, drive initiatives forward, and manage complex processes at scale. In this session, you will learn how Adobe Workfront can help you transform the work experience by automating process flows, centralizing programs, enabling collaboration, and connecting execution to objectives so you can continuously optimize the way people, projects, and strategy come together. Better demonstrate the value of your team and organization, deliver on business outcomes, and improve how work gets done.Â
Title:Â Orchestrating and Delivering Personalized Omnichannel Customer Journeys
Time:Â 1:30pm - 4:30pm
Speakers: Brent Kostak, Senior Product Marketing Manager, Adobe, Bruce Swann, Principal Product Marketing Manager, Adobe, and Jason Hickey, Principal Product Marketing Manager, Adobe, Mike Maffeo, Senior Manager, Product Management, Adobe and Matthew Marseglia, Technical Consultant, Adobe
Product Focus:Â Adobe Campaign, Adobe Journey Optimizer and Adobe Target
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To keep up with heightened consumer expectations, marketers need to re-imagine their strategy to provide personal, consistent, and meaningful customer experiences no matter where, when, or how a customer engages with the brand. Throughout the customer’s journey, there are two types of engagement that span across channels— 1) brand-initiated moments that are orchestrated by the marketer, and 2) customer-initiated moments that happen when a customer chooses to engage. Combined with a re-imagined strategy for personalized omnichannel engagement, Adobe Campaign, Adobe Journey Optimizer, and Adobe Target help brands optimize customer engagement across the entire omnichannel customer journey. In this session, you will learn about Adobe Campaign, Adobe Journey Optimizer, and Adobe Target and the strengths and use cases of each application, real-world examples of Adobe solutions working together to support omnichannel customer journeys, and Adobe’s predictions and innovations for the future of personalized omnichannel engagement.
Title: Transform Your Analytics Practice with the Adobe Analytics Insiders
Time: 1:30pm - 4:30pm
Speakers:Â Derek Tangren, Product Manager, Adobe, Eric Matisoff, Principal Evangelist, Adobe, Jen Lasser, Principal Product Manager, Adobe and Alexandra Strawn, Staff Designer, AdobeÂ
Product Focus: Adobe Analytics, Adobe Customer Journey Analytics and Adobe Product Analytics
Marketers rely on Adobe Analytics to provide them with digital data points throughout the entire customer journey. With this data at their fingertips, they can easily discover and act on relevant insights in real time and at scale. In this session, you will learn the latest tips, tricks, and best practices for Adobe Analytics, look at the future of Adobe Analytics, and have the opportunity to share your top analytic tips with other customers.
Title:Â Scale B2B Revenue with Next-Generation Experiences and Automation
Time:Â 1:30pm - 4:30pm
Speaker:Â Jake Schlan, Sr. Director, Growth Marketing, Crowdstrike, Nikki Whang, Product Marketing Manager, Adobe and Niranjan Kumbi, Director of Product Management, Adobe Marketo Engage, Adobe
Product Focus:Â Adobe Marketo Engage and Adobe Marketo Measure
Business professionals expect the same level of digital personalization they experience in their personal lives. From the first email or website visit to engaging with sales and attending events, a tailored experience at every interaction accelerates the buyer journey to drive more revenue. We call this Experience-Led Growth. To accomplish this, marketers need integrated tools across their martech stack that can orchestrate and execute exceptional customer experiences at every touchpoint. Learn how Adobe supports B2B marketers through data management, deep personalization, marketing automation, conversation automation, ABM, attribution, and more.
Speaking session: Deliver Content Beyond Human Scale with Adobe Workfront
Ben Robbins is a Group Product Manager within Adobe's Workfront Team, leading investment and innovation in areas of Collaboration, Composability, and Reporting. Ben's teams focus on making Workfront objects easier to use and share, creating frictionless integration of Workfront across all Adobe products, and ensuring customers have the ability leverage operational data within Workfront to answer questions and tell a clear story about their operational health.
Speaking session: Impactful Personalized Experiences: From Content Creation to Delivery
Joey Hunter is a Product Marketing Manager for Adobe Experience Manager (AEM) Forms. Prior to joining the Product Marketing team, she worked as a Solutions Consultant for Adobe. She is passionate about using engaging story-telling methods to detail the unique value and importance that technology can provide for different customers.
Speaking session: Impactful Personalized Experiences: From Content Creation to Delivery
Marc Angelinovich, Principal Product Marketing Manager, is a seasoned product marketer with 15 plus years of experience focusing on data center infrastructure and software to the Global 500. Previously, he helped develop technology adoption strategies for some of the largest companies including IBM, Dell Technologies, HPE, Hitachi, and more. Now with Adobe he is working on transforming marketing organizations from silos into a content creation powerhouse.
Speaking session: Deliver Content Beyond Human Scale with Adobe Workfront
Kari Woolf is Principal Product Marketing Manager for Adobe Workfront. She has worked in high tech for three decades and has led marketing, strategy, and communications for products ranging from business applications and security solutions to customer success platforms and cloud services. During her time at Adobe, Kari has worked specifically on Adobe’s customer research and success initiatives, content strategy, and work management applications. Prior to Adobe, she held leadership roles in CXM, solutions marketing, and creative services. She holds a degree in Political Science and Philosophy and enjoys writing, gardening, and current events.
Speaking session: Impactful Personalized Experiences: From Content Creation to Delivery
Hi! I'm Nikunj Merchant. I'm a part of the AEM Sites product marketing team and lead product marketing efforts for our headless CMS and AEM for ecommerce offerings. Simply put, I'm the one to reach out to if you want to know how to provide immersive shopping experiences through content. Before Adobe, I worked for a series of high growth companies (my last company just became a unicorn), in roles where I predominantly led product marketing and demand generation. I'm fascinated by the psychology behind human thought and action and I love that my role lets me do a deep dive on why companies make the decisions they do. I also happen to be a massive sports fan (Arsenal, Lakers, Ferrari, Federer, Indian cricket team, Team Liquid), and can spend hours debating why "MY" teams/athletes are the best. Always excited to connect with new people on LinkedIn!
Speaking session: Orchestrating and Delivering Personalized Omnichannel Customer Journeys
Bridgette Darling is a senior product marketing manager for Adobe’s B2C customer journey management portfolio which includes the industry leading applications, Adobe Campaign and Adobe Journey Optimizer. She has almost 15 years of experience working with customer journey management technologies. Darling is inspired by customer obsessed brands that deliver exceptional, personalized, and meaningful customer experiences. A Massachusetts native, Darling enjoys splitting her seasons between the mountains in Vermont, the beaches on Cape Cod, and Red Sox games at Fenway Park.
Speaking session:Â Orchestrating and Delivering Personalized Omnichannel Customer Journeys
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Jason Hickey is a principal product marketer for Adobe Journey Optimizer. For the past 15 years, he has been immersed in the personalization and real-time engagement space — first as an end user of Adobe applications, and then as a technical solutions architect, strategic consultant, and product marketer. Jason is highly passionate about data-driven decision-making and is now sharing all things Journey Optimizer with the world.
Speaking session:Â Orchestrating and Delivering Personalized Omnichannel Customer Journeys
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As Senior Product Marketing Manager at Adobe, Brent brings data-driven solutions to market that connect global brands to their customers. Over a decade of experience in CXM and MarTech industries, Brent helps engineering, product, and marketing teams leverage software technologies and services to better compete and serve their mission.
Speaking session:Â Orchestrating and Delivering Personalized Omnichannel Customer Journeys
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Jason Hickey is a principal product marketer for Adobe Journey Optimizer. For the past 15 years, he has been immersed in the personalization and real-time engagement space — first as an end user of Adobe applications, and then as a technical solutions architect, strategic consultant, and product marketer. Jason is highly passionate about data-driven decision-making and is now sharing all things Journey Optimizer with the world.
Speaking session: Impactful Personalized Experiences: From Content Creation to Delivery
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Corey is a group product manager at Adobe, where he leads several areas including generative AI initiatives for Adobe Experience Manager Sites. Before working with AEM Sites he spent over 8 years in e-commerce working on both B2B and B2C products. He is passionate about great customer experiences and leveraging technology to help solve problems.
Speaking Session: Future Proof Your Data Management
Kim Whatcott brings a customer-centric lens to her role as Product Manager for Audiences on Adobe Experience Platform. Her focus is improving Audience creation by incorporating user feedback with new technologies. She is currently collaborating with engineering to implement generative AI capabilities for an increasingly intuitive Audience experience. Â
Prior to Adobe, Kim worked in Product Marketing at Dell Technologies leading a cross functional team to transform customer insights into business action. In addition to her work at Adobe, Kim enjoys hiking, rock climbing and acrylic painting.Â
Speaking Session: Future Proof Your Data Management!Â
Kate Valentine is a product manager supporting Audience Manager and customer transitions to Real-time Customer Data Platform. Recently, Kate has led updates to the Audience Manager Source Connecter for the Adobe Experience Platform and is leading a beta for the Experience Cloud Audiences Destination. Kate joined Adobe in 2022 after completing her MBA at the Marriott School of Business where she received the Director’s Award. She previously interned at Adobe in 2021 focusing on Audience Manager and Adobe Experience Platform better together strategy. Kate is currently training for the Chicago Marathon in October 2023.Â
Speaking Session: Future Proof Your Data Management Strategy and Activate Full-funnel Marketing with Adobe Data Management Tool
Speaking Session: Future Proof Your Data Management
Rakhi Patel is a principal product marketing manager at Adobe, leading the global go-to-market strategy for the industry’s top customer data management solutions. With 20+ years of experience in the digital marketing industry, Rakhi has led vision, strategy, and thought leadership across key areas of discipline such as responsible data management, partnerships, and value realization. Passionate and customer obsessed, Rakhi is dedicated to elevating the marketer’s role as a data steward.Â
Speaking Session: Transform Your Analytics Practice with the Adobe Analytics Insiders
Jen Lasser is a Principal Product Manager for Adobe Analytics. In this role, she meets with customers to understand their business needs, and uses these interactions to inform the Analytics product roadmap & prioritize new features. Previously, she was a Principal Consultant within the Adobe Consulting team, functioning as the subject matter expert of Data Visualization, Analysis Workspace and Report Builder. Prior to joining Adobe, Jen worked both client and agency side in marketing analytics. Originally from Chicago, she now lives in New Jersey with her husband & rambunctious puppy.
Speaking Session: Transform Your Analytics Practice with the Adobe Analytics Insiders
Alexandra Strawn is a Staff Designer at Adobe Experience Cloud. Her work empowers teams to identify complex challenges, define product strategies, and create seamless experiences. With over 6 years of experience at Adobe, Alex has spearheaded numerous projects for Customer Journey Analytics and Adobe Analytics. She resides in Salt Lake City, Utah, where she actively participates in the local design community and teaches product design within the University of Utah's design program.
Speaking Session: Scale B2B Revenue with Next-Generation Experiences and Automation
Nikki is a Product Marketing Manager for Marketo Engage and focuses on competitive intelligence and sales enablement efforts for the enterprise segment. She was responsible for planning the B2B Marketing Track at Summit this year and is very excited to share the exciting line-up of speakers and announcements. Prior to Adobe, she was a middle school Math Teacher, Customer Success Manager at McGraw Hill, and MBA intern at Adobe. Nikki is based in NYC and loves checking out new restaurants, plays, and museums.
Speaking Session: Transform Your Analytics Practice with the Adobe Analytics Insiders
Eric Matisoff is the Principal Evangelist for Analytics & Platform at Adobe with 15+ years of digital experience working with data and visualizations. Eric has spent his time in the industry driving implementation, optimization, analysis, and data integration projects for dozens of Adobe customers on hundreds of digital experiences across all verticals. Eric works with Adobe’s largest accounts to help align their business strategies to the vision Adobe has defined for data ingestion, analysis, and action.
Speaking Session: Transform Your Analytics Practice with the Adobe Analytics Insiders
Derek Tangren is a Product Manager for Adobe Analytics and Customer Journey Analytics. He currently collaborates with customers, engineers, designers, and product teams to understand customers’ business needs to then inform the direction for the Analytics roadmap in bringing new capabilities to Adobe’s digital marketing products. Before joining the product team, Derek spent 15 years as a Manager and Principal Consultant leading teams supporting many Fortune 500 companies as part of Adobe’s Professional Services group. He works and lives in Utah with his wife and four boys.
Speaking Session:Â Adobe Sensei GenAI Overview
Lily Chiu-Watson is the Director of Product Marketing for Intelligent Services. Her areas of expertise include AI/ML for marketers, site optimization, and omnichannel analytics. She is also the co-author of Adobe Target: Classroom in a Book, published by Adobe Press. Prior to joining Adobe, Lily worked closely with customers at several companies in leadership roles spanning Product Management, Marketing, and Consulting.
Speaking Session:Â Adobe Sensei GenAI Overview
Kiyoshi Ihara is the Director of Product Management of the measurement and planning solutions in Adobe Experience Intelligence. Prior to this role, he served as the Head of Product for advertising search and walled garden optimization business at Adobe, and before that, he was on the client side where he had roles in performance marketing, site analytics, and engineering. These roles, spanning multiple functions and industries, give Kiyoshi a nuanced and pragmatic perspective on customer pain points and paths to solving them.
Speaking Session: Orchestrating and Delivering Personalized Omnichannel Customer Journeys
Bruce Swann has more than 20 years of experience working with digital marketing disciplines like web analytics, social media, mobile marketing, and email marketing, as well as marketing and CRM technologies, including marketing automation, predictive analytics, and marketing resource management. At Adobe, Bruce is a Principal Product Marketing Manager for Adobe Campaign, focused on marketing and product strategy for customer journey and cross-channel campaign management.
Speaking Session: Orchestrating and Delivering Personalized Omnichannel Customer Journeys
Mike Maffeo is a Product Manager on the Adobe Journey Optimizer team. His favorite part of his day is talking with Adobe customers about the best ways to use Adobe Journey Optimizer to deliver intelligent, personalized experiences to their customers. Before joining Adobe over 5 years ago, Mike helped manage the consumer experience across web, mobile, desktop and email as a Product Manager for various consumer-focused tech companies in the SF Bay Area.
Speaking Session: Scale B2B Revenue with Next-Generation Experiences and Automation
Niranjan actively oversees and drives product strategy, technology investments, and team execution for Adobe Marketo Engage, Dynamic Chat, Sales Insights, Developer Ecosystem, Customer Engineering and Adobe Sensei Generative AI and ML products.
Speaking Session: Orchestrating and Delivering Personalized Omnichannel Customer Journeys
Matthew has over 15 years of experience as a technical analyst, supporting the marketing and ecommerce leadership for several major brands focusing in the areas of testing and personalization, analytics, integrations, mobile apps and conversion rate optimization.
Speaking Session:Â Deliver Content Beyond Human Scale with Adobe Workfront
Nina Grossberg, B2B MarTech Relationship Lead at Vanguard, is a seasoned digital marketer and loves to serve at the intersection of marketing and technology. With 20 years of marketing experience in non-profit and private sector businesses like the American Council of Engineering Companies, Booz & Company, PwC and Aramark she is a trusted MarTech consultant for the Advisor and Institutional businesses at Vanguard. Nina earned her MBA from the University of Maryland and BA from The Johns Hopkins University where she studied Cognitive Science. In addition to serving on the board of the Kaiserman Jewish Community Center, you can find her trying new recipes, taking long walks with friends and adventuring with her husband and two daughters.
Speaking Session:Â Deliver Content Beyond Human Scale with Adobe Workfront
Susan McLaughlin is the Group Creative Director at RHC, Vanguard’s premier in-house agency. While she started her career leading the creative design, video, and motion graphics teams, Susan has formed and managed several specialized teams during her tenure, including the agency’s first project management group—the Creative Operations team—which has been instrumental in bringing Workfront in-house and managing the successful implementation of the program, influencing further adoption throughout the entire organization. Workfront has been the tool of choice for the agency to drive change, serving as the spine in our creative ecosystem, influencing marketing planning, execution, and delivery, and producing crucial data to inform business visioning and problem solving.
Speaking Session:Â Deliver Content Beyond Human Scale with Adobe Workfront
Zak Connor leads the project management team at RHC, Vanguard’s award-winning internal creative group. Prior to joining Vanguard, Zak held a variety of project management roles with external creative agencies. At Vanguard, Zak’s enthusiasm for project and resource management has quickly established him as an expert, known for efficiently creating repeatable, scalable processes and streamlining operations. Most notably, he helped lead the change management and implementation of Workfront as Vanguard’s preferred work management tool, which provides key insight into the agency’s overall health, project management, and pipeline of work.
Speaking Session: Scale B2B Revenue with Next-Generation Experiences and Automation
Jake Schlan is currently the Sr. Director, Growth Marketing at CrowdStrike - a global cybersecurity leader. Jake is a results-oriented technical marketing leader with more than 12 years of proven success in B2B omni-channel digital marketing, growth marketing, marketing automation, marketing operations, and marketing/sales alignment. Jake is a current Adobe Marketo Champion, a former Adobe Fearless 50 and a member of the 2019 Revvie Marketing Team of the Year. With over 10 years in marketing automation experience, Jake is always striving to find more elegant ways to structure global MarTech stacks.