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Adobe Target Skill Builders New York
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7:00 PM

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Adobe Target Skill Builders New York

The day we've all been waiting for

May 
7
, 
2024
10:00am
 - 
2:00pm 
PDT
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Join us for an exclusive Adobe Target Skill Builders experience in New York

Are you looking to maximize the potential of Target and drive impactful results for your business? Look no further! Our Adobe Target Skill Builders events are designed to equip you with the knowledge and education needed to leverage Target effectively, ultimately achieving your business objectives and KPIs.

We’re excited to host attendees at the Adobe New York Time Square office, for an engaging event tailored for both Target novices and experts. Seize this opportunity to network with local peers and interact with our very own Adobe Target product experts. With their extensive experience, they're here to help ensure you’re maximizing Target's value for your organization. Don't miss this chance for valuable connections and insights!

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Why attend?


  • Gain valuable insights into Target's use cases and features
  • Participate in educational sessions aimed at empowering you to implement new strategies and approaches at your organization, with topics around:
    • Advanced, AI-focused use cases of Target
    • Testing best practices and governance
    • Uncovering reporting insights and ROI
  • Network with Target experts and peers during a roundtable lunch, sharing best practices and insights

Event details:


  • Date: June 13th · Time: 10:00 AM - 2:00 PM
  • Location: In-Person, Adobe New York Time Square Office
  • Cost: Free to attend


Spaces are extremely limited! Reserve your spot now to secure your place at this intimate event. Please note, due to limited capacity, registration is limited to two spots per organization. If additional spots are requested, please reach out to Kaitlin White, kaitlinw@adobe.com and we will place you on a waitlist.

Agenda:


  • Introductions: Brent Kostak

  • Session 1: David Baker, Katie Benton

  • Roundtable Lunch: Brent Kostak, Eric Matisoff

  • Session 2: David Baker, Katie Benton

  • Wrap-Up & Closing Thoughts: Brent Kostak


Agenda

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12:00pm–12:15pm

Introductions – Drew Burns

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12:15pm–12:45pm

Session 1 – Georgia Frailey, David Lee

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12:00pm–12:15pm

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Day 1

Get to know your speakers and hosts.

Brent Kostak

Senior Product Marketing Manager
Adobe

Adobe

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Eric Matisoff

Principal Evangelist for Analytics & Data Science
Adobe



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Katie Benton

Team Lead, Principal Consultant

Adobe


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David Baker

Business Consultant
Adobe

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Frequently asked questions.

Is there a deadline to register or RSVP?

Please register by June 10th to allow us to invite waitlisted attendees to the event.

I’m not in New York, but I want to attend an event like this!

If you're not in New York, don't worry! We're looking into bringing Skill Builders events to various locations. Please reach out to Kaitlin White via email with your city's details, and we'll strive to organize future events based on the level of interest.

What should I bring to the event?

Please bring your laptop, and your excitement about Target!

Will meals or refreshments be provided?

Yes, lunch and beverages will be provided for attendees.

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What to expect

7:00 pm

Arrive & Registration 

Welcome to the night! Grab a drink, say hello to everyone and settle in for the evening.

7:30 pm

Keynote & Featured Speakers

Hear from our guest of honor, Marketo's Chief Marketing Officer Sarah Kennedy, on how to find and engage the right customers – in addition to numerous thought leaders in the space.

8:30 pm

Cocktail Reception

Time to let loose. Enjoy a cocktail and networking amongst friends.


Where to go

Where to go

Venue

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What to expect

7:00 pm

Arrive & Registration 

Welcome to the night! Grab a drink, say hello to everyone and settle in for the evening.

7:30 pm

Keynote & Featured Speakers

Hear from our guest of honor, Marketo's Chief Marketing Officer Sarah Kennedy, on how to find and engage the right customers – in addition to numerous thought leaders in the space.

8:30 pm

Cocktail Reception

Time to let loose. Enjoy a cocktail and networking amongst friends.

Frequently asked questions.

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Brent Kostak

Senior Product Marketing Manager
Adobe

As Senior Product Marketing Manager at Adobe, Brent brings data-driven solutions to market that connect global brands to their customers. Over a decade of experience in CXM and MarTech industries, Brent helps engineering, product, and marketing teams leverage software technologies and services to better compete and serve their mission.

David Baker

Business Consultant
Adobe

Bio coming soon

Georgia Frailey

Team Lead, Principal Consultant

Adobe

Katie has over 15 years of experience in digital strategy, testing, personalization, analytics, and segmentation. She established and ran the optimization program at Rosetta Stone, successfully leading the company to be 100% SaaS-based instead of CD-ROM through A/B testing and personalization. Since joining Adobe, she has led the execution and strategy for clients in several industries, such as Retail, Media, Telco, and Financial Services. Katie is passionate about telling a story through data and helping clients realize value through data-driven optimization programs.

Eric Matisoff

Principal Evangelist for Analytics & Data Science, Adobe

Eric Matisoff is the Principal Evangelist for Analytics & Data Science at Adobe with over 15 years of experience working with data and visualizations. During his 7+ years at Adobe, Eric has run the Analytics Rockstar program while evangelizing the Experience Cloud to dozens of Adobe customers on hundreds of digital experiences across all verticals.

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