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Retail Experiences in the Age of AI
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Retail Experiences in the Age of AI

The day we've all been waiting for

April 
21
, 
2026
11:30am
 - 
1:30pm 
PDT
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Event details

Join Adobe, Microsoft, and Merkle at Adobe Summit for a joint executive session exploring how agentic AI is reshaping the future of retail customer experience. We'll kick off by hearing from Vivek Pandya, Director, Adobe Digital Insights at Adobe, first-hand as he unpacks the latest findings from its Q2 2026 AI-Sourced Traffic Report. The report launches on April 13 and analyzes over one trillion visits across industries. Vivek will share:

- How AI-referred traffic is growing at triple-digit rates.

- Why these visitors are consistently more engaged, convert better, and bounce less than traditional traffic.

- What this shift means for brands as AI assistants increasingly shape discovery, research, and purchase decisions.


This quickly changing search and purchase behavior is exactly why Adobe, Merkle, and Microsoft are leveraging Azure Agent Studio to design and orchestrate intelligent, agent‑based solutions that unify data, content, and journeys to drive more adaptive, personalized retail experiences. You'll get a quick overview of one of these latest solutions: Experience Concierge for Retail.

 

Join us to hear a clear, data-backed view of how AI is changing consumer behavior today. This is also an exclusive opportunity for forward‑looking retail leaders to engage directly with the Adobe, Microsoft, and Merkle experts defining what’s next in agentic AI and retail experience orchestration—don’t miss the chance to be part of the conversation shaping the future.


Seats are limited, so register today.

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What to expect

4:00 pm

Arrive & Networking

Welcome! Say hello to everyone and settle in. Heavy hors d'oeuvres, salad, and drinks will be served. 

4:30 pm

 

Vivek Pandya Shares Adobe's latest Data

5:00 pm

Quick Overview of Experience Concierge


5:15 pm 

Peer-to-Peer Discussion


6:00 pm

Conclusion



Venue

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What to expect

7:00 pm

Arrive & Registration 

Welcome to the night! Grab a drink, say hello to everyone and settle in for the evening.

7:30 pm

Keynote & Featured Speakers

Hear from our guest of honor, Marketo's Chief Marketing Officer Sarah Kennedy, on how to find and engage the right customers – in addition to numerous thought leaders in the space.

8:30 pm

Cocktail Reception

Time to let loose. Enjoy a cocktail and networking amongst friends.

Speakers

Adobe

Vivek Pandya

Director, Adobe Digital Insights

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Clive Henry

Head of Partner Solutions, Adobe

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Merkle

Mary Alice Orr

Alliance Solution Lead, Merkle

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Big thanks to our sponsors.

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