In this webinar, we’ll show you how AI and Gen AI in Adobe Target are helping companies accelerate their optimization program by 700x! Not only are companies able to execute tests and other activities faster utilizing natural language prompts, but new goal-driven AI features are surfacing insights on performance, audiences and offers as well as qualifying new opportunities with projected outcomes. Learn how companies are embracing these new features to fine-tune and scale their program and strategy to significant ROI.
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You’ll learn:
• Best practices on how companies are reorganizing to embrace the efficiency of AI
•  How to audit your program to replace time-consuming manual processes with AI speed and intelligence
•  How Target is transforming from a manually configured tool to a proactive, intelligent AI-driven and human-directed optimization engine
Drew Burns is Group Product Marketing Manager for Adobe Target, the industry-leading experience optimization platform, and he has been an evangelist and a practitioner in the personalization and testing space for 15 years. He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities.Â
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At Adobe, he works alongside the leading enterprise companies in retail/ecommerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs.
Tim is an accomplished leader with a proven track record in driving innovative personalization and optimization strategies across global digital platforms. Expertise in managing teams, executing large-scale initiatives, and aligning marketing technology strategies with business goals to achieve measurable outcomes. Recognized for speaking at industry-leading events like Adobe Summit and for developing scalable solutions that enhance team productivity and business performance. Skilled at fostering cross-department collaboration, driving innovation, and optimizing eCommerce performance, conversion rates, and customer engagement to maximize ROI. Experienced in leveraging data analytics, customer segmentation, and advanced marketing technologies, such as Adobe Target, Adobe Analytics, Customer Journey Analytics, and Real-Time CDP, to improve customer experiences and increase revenue.
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