Back by popular demand! After a fully booked November AI Bootcamp and an incredible response from attendees, we’re back for round two. Join us for the second edition and lock in your spot today!
Every meaningful transformation in customer experience starts with a decision to lead, to reimagine, and to build what’s next. Today, that transformation starts with AI. AI is reshaping how businesses create, deliver, and optimize customer experiences at scale. It’s unifying creativity and technology, streamlining content supply chains, and enabling brands to deliver personalized, context-driven experiences with greater speed, precision, and impact.
This isn’t about keeping up. It’s about setting the pace! Join us in Capital C Amsterdam on June 2nd and see how leading organizations are turning AI into a growth engine!
Discover how innovators like The Coca-Cola Company and Prudential Financial are operationalizing AI to accelerate creativity, drive efficiency, and unlock measurable business value:
- Firefly Design Intelligence – by The Coca-Cola Company & Adobe: How to build and scale an AI-powered design system that ensures brand consistency across global markets.
- Prudential Financial’s case: How to embed Generative & Agentic AI into campaign workflows to boost efficiency, engagement, and ROI with Adobe GenStudio.
- Panel Talk hosted by Susanne van Nierop (Adformatie)
- Adobe LLM Optimizer:Â A live demo showing how to optimize for AI-driven discovery (GEO), increasing brand visibility, traffic, and influence as customers increasingly turn to AI models like ChatGPT, Claude, and Perplexity for answers.
- Embracing AI Change: How organizations adopt AI responsibly and at scale — balancing innovation with governance, quality, and trust.
Leave with clear insights and cases you can apply to create immediate value for your organization.
Who it’s for
Leaders and innovators across AI, Creative, Brand, IT, and Digital Marketing who are ready to shape what’s next.
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How AI is changing the way we create, connect, and market
AI is rapidly reshaping how brands create, produce and connect with audiences. The next wave—agentic AI—goes a step further, enabling systems that can plan, generate and optimize content autonomously. In this session, moderated by Susanne van Nierop, Editor-in-Chief of Adformatie, experts explore how these technologies are transforming creative workflows, marketing strategies and the role of human creativity—today and in the near future.
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Thomas Marzano is a creative brand strategist redefining how brands thrive in the AI era - human at heart, yet built for an intelligent future. Thomas founded Marzano Consulting after nearly thirty years inside organisations, to work on the brand infrastructure this new reality now demands.
He is a strategist, designer, and systems thinker. He spent close to thirty years building brands inside Philips and ASML — not as an outside advisor, but inside the organisations where decisions carry consequence and where the difference between a real brand and a well-dressed one becomes visible under pressure.
Muhammad Khan is a Product Marketer for Adobe Experience Platform. He focuses on driving awareness and adoption of Adobe's Customer Engagement offerings. With a background in Customer Success, Muhammad has a laser focus on customer centricity and helping brands maximizing their technology investments.
Chrissie Cremers is the co-founder and creative lead at Aigency Amsterdam. In just 2.5 years, Aigency Amsterdam has grown into one of Europe’s leading independent AI agencies, working with international clients including Panasonic, TomTom and KPMG.
With a team of 45+ Applied AI Creatives, Aigency Amsterdam specializes in high-end synthography and AI video production for premium global brands and enterprise clients. Beyond synthetic content production, the agency develops custom in-house AI studios and creative workflows for organizations with large-scale content needs, while also deploying elite AI creative talent directly into agencies, brands and production teams.
Known for combining strong art direction with production precision, Chrissie focuses on building commercially viable AI workflows that balance speed, consistency, inclusivity and creative quality at the highest level of AI content production.
With a background in both B2B and B2C marketing automation, Quintijn combines data, customer journeys and AI to deliver measurable, real-time experiences that drive business value, powered by the latest innovations in Agentic AI and Adobe Experience Platform. He focuses on translating complex capabilities into practical use cases that accelerate impact and adoption.
