Michael Benjamin is Senior Director of Marketing at Adobe, leading the Digital Experience business across the UK, Ireland, Middle East, and Africa, where he drives enterprise marketing strategy and P&L performance. With a career spanning global roles at Intuit and Meta, he has delivered transformative growth through data-driven marketing, advanced AI adoption, and innovative go-to-market strategies for brands like QuickBooks, Mailchimp, and WhatsApp Business Messaging. A passionate leader and coach, Michael combines strategic vision with operational excellence to accelerate revenue and elevate customer experiences across diverse markets.

Jez is a Partner at IBM, leading the Generative Al and Watsonx practice for IBM
Consulting in the UK and Ireland. He is also a key member of IBM's customer and digital transformation team. With deep expertise in consumer industries, he plays a leadership role in IBM's global Consumer, Retail, and Travel & Transportation sectors.

Specializing in digital transformation, AI, analytics, sustainability, and innovation, Jez partners with clients in luxury, FMCG, retail, and transportation to drive meaningful change. A sought-after keynote speaker and lecturer, he has spoken at the World Al Cannes Festival, Retail Tech Week, Salesforce World Tour, Surrey Business School, London College of Fashion, and The University of Liverpool. In • 2016, he secured his first IBM patent, linking city dynamics to customer buying behaviors.

Passionate about using technology to enhance business performance, Jez helps organisations reimagine the future by improving engagement with consumers, customers, citizens, and employees.

He lives in North West London with his wife and two children. In his free time, he enjoys music and cooking with his family.

Andrew Lyall is a Digital Experience Solution Consultant at Adobe, architecting large-scale digital transformations across the UK, Ireland, and the Middle East. As a key member of Adobe’s Amplify initiative, Andrew is at the forefront of AI innovation, helping industries ranging from Travel & Hospitality to B2B leverage generative AI for tangible business growth.

With a background comprising seven years of delivering digital transformation at Accenture, Andrew combines deep technical rigor with creative strategy. He is passionate about moving beyond the buzzwords of AI to drive real-world application, recently supporting major global brands including the All England Lawn Tennis Club (Wimbledon), Riyadh Air, and Heathrow Airport.

Sonia has worked at Adobe for 12 years in a variety of positions across Programmatic Advertising, Data Management and Customer Success. In her current role as a Data & Insights Solutions Consultant she works with organizations to demonstrate how Adobe’s powerful AI driven data applications support digital transformation strategies and tackle their most important business challenges.

Richard Masters is Vice President of Data & AI at Virgin Atlantic, where he leads the airline’s Data & AI strategy and the build of its enterprise data platform and AI ecosystem, driving responsible and innovative use of AI across the business. He has over 15 years’ experience delivering AI and data products across a wide range of industries.

Claire-Louise Green is VP of EMEA Marketing for Adobe, where she is responsible for all facets of marketing and brand communications across Europe, Middle East, and Africa. She has built an impressive career, leading marketing organizations over the last three decades.

Before joining Adobe in 2024, she worked with Palo Alto Networks for 4 years, leading Marketing and spearheading their customer-first transformation across Europe, Middle East, Africa, and LATAM. Before that, she was part of Avaya’s marketing and product leadership team for 18 years. 

Nathan Hancock is responsible for business operations in the UK, Ireland, Middle East, and Africa region, where he leads market strategy, sales execution, client engagement and go-to-market functions. Go-to-Market initiatives span Adobe’s core technology solution areas related to digital transformation of customer experiences. Nathan has more than 25 years of experience across global sales, services, operations, customer success, and channel management disciplines.

Prior to joining Adobe, Nathan held the positions Vice President of Sales for EMEA at Digital.ai and Vice President of Sales and Managing Director of the Benelux and Nordics at Pegasystems, where he was responsible for all go-to-market functions. Prior to Pegasystems, Nathan held a variety of sales, customer success, and technology leadership positions across Microsoft’s global Business Applications (Microsoft Dynamics) and Azure (Enterprise Cloud) businesses, over the course of a 23 year career.

Nathan holds an MBA from the Naveen Jindal School of Management, UT Dallas, and a Bachelor of Arts degree from Washington State University. He lives in the UK with his family.

Keith has over 20 years’ experience working in transformational marketing leadership positions for a wide range of leading global brands including Apple, Vodafone, Samsung, British Airways, British Gas, The AA, RSA, SpecSavers, and currently TSB Bank. At TSB, Keith has been instrumental in leveraging AI-powered tools to empower creative teams, streamline workflows, and deliver personalised customer experiences that reinforce the bank’s mission to build money confidence for everyone.

Bonnie is the EMEA CMO for Microsoft, leading marketing and brand strategies to drive market growth. With a career spanning senior roles at Wipro, EY, Accenture, and WPP’s Enterprise IG, she has extensive experience in global marketing, communications, and brand leadership across diverse industries such as technology, financial services, and creative services. Her expertise includes demand generation, brand positioning, and customer insights, complemented by a passion for nurturing talent and driving B2B marketing transformation. She was named in the Cranfield 100 Women to Watch, as well as in MarketingWeek’s Top 100 marketeers and in HotTopic’s Global B2B CMO Top 100.

Nathan Bolt is Head of Digital Product and Journeys at Virgin Atlantic. He recently led the launch of Virgin Atlantic Concierge, delivering AI-powered customer experiences across digital channels with a focus on seamless journeys and measurable customer impact.
 

Paul is a seasoned technology leader and innovator, currently serving as CIO/CInnO and Co Founder at ecx.io Ltd – an IBM iX Company. With over two decades of experience driving digital transformation within Marketing teams, he specialises in blending creativity with technical expertise to deliver solutions that help businesses thrive in a fast changing digital communications world. His consulting work focuses on helping organizations get the fundamentals right first; establishing clear baselines, aligning teams, and ensuring processes are solid before pushing boundaries too far. This approach means clients can experiment and scale with confidence, knowing the foundation is strong.

His background spans enterprise platforms like Adobe Experience Manager, Workfront, Sitecore, OpenText and Claravine. He passionate about applying design thinking to solve complex challenges, and thrives on fostering innovation, and creating strategies that balance cutting edge technology with real business impact.

Beyond the professional work, he is deeply committed to using technology and creativity for good, serving as a trustee for Beat:Cancer, a charity that harnesses electronic music to fund cancer research and care.

Whether it’s guiding clients through digital transformation, mentoring future talent, or championing causes that matter, Paul’s focus is always on driving meaningful, sustainable change.