Higher Education marketing and communications teams are producing more content across more channels than ever – coordinating across departments, student organizations, and staff in the process. Keeping that output consistent, on-brand, and moving quickly is increasingly difficult when production is distributed across a large institution.
But it doesn’t have to be. Hear practical tips for Higher Education Marcom teams on how to approach content creation at scale.
In this session, you will learn:
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- Practical tips and workflows to create, review, and distribute assets at scale
- How to set up Brand Kits with Adobe Express so any team member creates on-brand content instantly (without designer help)
- How to deliver consistent, efficient, and cost-effective assets that meet your institution’s brand Â
Whether you work in a central marketing team, support communications at a faculty or program level, or manage brand across a large campus, this session offers an honest look at what building scalable marketing & communications workflow looks like in practice, and what it realistically takes to get there.
Can't make it? Register anyway and we'll send you the recording and resources.
1. Do I need to have Adobe Express already set up to attend?Â
No - you can attend even if you’ve never logged in before. You’ll leave with a clear picture of how to get started.Â
2. My institution uses other tools for marketing and communications. Is this relevant for us?Â
Yes. Even if you use other tools this session will cover practical tips and experiences from Higher Education MarComms teams that will be relevant. And if your institution has a Creative Cloud license, you may already have access to Adobe Express. We’ll cover the switch and what to expect.Â
3. How do I know if my institution has access to Adobe Express or Adobe tools?Â
Your institution’s IT department or Adobe account team can confirm this. You can also reach out to your Adobe Customer Success Manager after the session for a quick check.Â
4. Will the session be recorded?Â
Yes. All registered attendees will receive a link to the recording & content shared during the session. Â
Dr. Nathan Arraya is a Senior Customer Success Manager at Adobe, where he partners with higher education institutions to help them get the most out of their Adobe investments. He works closely with university marketing and communications teams to activate tools, build workflows, and drive measurable outcomes across campus.
Heather Lawrenz is Assistant Director for Technology at the University of Kansas William Allen White School of Journalism and Mass Communications, where she teaches graphic design, coordinates Adobe-focused curriculum, and leads training initiatives that prepare students for evolving creative industries. A passionate advocate for digital storytelling, Heather empowers learners to use creative technologies to communicate ideas, share personal narratives, and drive meaningful change.
With over 7 years as Program Director at The University of Kansas, I lead cutting-edge digital media training initiatives tailored to evolving industry demands. My role emphasizes fostering digital fluency and literacy by collaborating with faculty to enhance curriculum through technology integration.
Backed by expertise in Adobe Creative Cloud and digital media publications, I design and deliver impactful training programs that empower students, faculty and staff. My mission is to bridge education and innovation, ensuring learners are equipped with essential digital skills for a dynamic future.
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