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Business Tech Breakfast

Potenciando el éxito en e-commerce: IA, integración y omnicanalidad

24 de octubre, 2024
9:00am

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9:00 am

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9:00 am

Arrival & Registration

Registration will begin 30 minutes before event start.

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Hybrid Format

This year, the Hybrid Design Workshop is going hybrid itself! Come learn about how to efficiently host a low-cost, low-lift hybrid design event.

 

Hybrid Networking

We offer a unique hybrid networking opportunity, so no matter if you join us remotely or in-person, everyone has the chance to meet anyone else who participates in a workshop.

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Special guest

Paulo Martins

Head of Global Digital Marketing

Paulo is the Head of Global Digital Marketing at Marketo and before leading the digital marketing for Marketo, he also had the chance to work across different regions like Latin America and Australia/New Zealand.

9:00 am

Arrival & Registration

Registration will begin 30 minutes before event start.

Sponsor name or description goes here.

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Business Tech Breakfast

Potenciando el éxito en e-commerce: IA, integración y omnicanalidad

The day we've all been waiting for

29 de octubre, 2024 | 7:00 – 11:00 pm 
Orizaba 203, Roma Norte
Ciudad de México
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Business Tech Breakfast

Potenciando el éxito en e-commerce: IA, integración y omnicanalidad

October 
29
, 
2024
7:00pm
 - 
11:00pm 
CST

La experiencia marca la diferencia: crece con Adobe Commerce


Participa en este evento exclusivo junto a expertos de la industria para conocer las tendencias que están impactando a las empresas dentro de su comercio digital.


En esta sesión, profundizaremos en las diversas funciones e innovaciones de Adobe Commerce para optimizar operaciones, aprovechar las tecnologías emergentes como la IA, su implementación para negocios B2C y B2B así como con cualquier sistema (CRM, ERP, SCM, POS, entre otros) y cómo puede mejorar los resultados de e-commerce.


Regístrate ahora y sé parte de una mañana llena de aprendizaje, networking y contenido para explorar las herramientas que llevarán a tu empresa a un nuevo nivel.

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24 de octubre, 2024 | 9:00 am – 12:30 pm
Hotel The Place

La Gloria 47, Las Condes, Santiago de Chile 

La experiencia marca la diferencia: crece con Adobe Commerce


Participa en este evento exclusivo junto a expertos de la industria para conocer las tendencias que están impactando a las empresas dentro de su comercio digital.


En esta sesión, profundizaremos en las diversas funciones e innovaciones de Adobe Commerce para optimizar operaciones, aprovechar las tecnologías emergentes como la IA, su implementación para negocios B2C y B2B así como con cualquier sistema (CRM, ERP, SCM, POS, entre otros) y cómo puede mejorar los resultados de e-commerce.


Regístrate ahora y sé parte de una mañana llena de aprendizaje, networking y contenido para explorar las herramientas que llevarán a tu empresa a un nuevo nivel.

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Onetree

Felipe Carrera

VP of Business Development

Comenzó su carrera profesional como Desarrollador especializado en e-commerce avanzando rápidamente a roles de Manager de Producción. Posteriormente se posicionó como Consultor Senior de IT dónde se profesionalizó como Business Developer para empresas localizadas en Estados Unidos y Europa. Actualmente desempeña el rol de VP of Business Development en Onetree enfocado en el crecimiento de la organización en Latam y Estados Unidos.


A nivel académico cuenta con una Maestría en Management of Information Technology de la Universidad de Virginia, Estados Unidos.

Weavee

Daniel Segovia

Digital Product Development & Agile Methodologies

Desarrolló su carrera profesional en startups de tecnología llegando a ser gerente de en verticales de productos, turismo, experiencias y bienestar. Posteriormente se desarrolló como  consultor para grandes empresas de retail apuntalando la implementación de su canal digital. Actualmente lidera el desarrollo de Weavee para Latam.


A nivel académico cuenta con dos maestrías, MBA en Universidad ORT de Uruguay y Master in Digital Product Management de la Universidad de Barcelona, así como un postgrado en Business Intelligence y Métricas de Marketing de Universidad de Belgrano.

Agenda

9:00 – 9:15 am

Bienvenida e introducción

Welcome to the night! Grab a drink, say hello to everyone and settle in for the evening.

 

9:15 – 10:15 am

Composable Architecture orientada a retails para la implementación de un e-commerce exitoso para B2C y B2B

Hear from our guest of honor, Marketo's Chief Marketing Officer Sarah Kennedy, on how to find and engage the right customers – in addition to numerous thought leaders in the space.

10:15 - 10:30 am

Breakfast and networking

Time to let loose. Enjoy a cocktail and networking amongst friends.

10:30 - 11:00 am

Integración de Adobe Commerce con cualquier arquitectura de sistemas y sus ventajas contra un Middleware

Registration will begin 30 minutes before event start.

11:00 - 11:45 am

Adobe Commerce Trends: Aplicaciones de Inteligencia Artificial para mejorar los resultados de tu e-commerce

Registration will begin 30 minutes before event start.

11:45 am - 12:00 pm

Sesión de preguntas y respuestas

Registration will begin 30 minutes before event start.

12:00 - 12:30 pm

Cierre del evento

Registration will begin 30 minutes before event start.

Los ingredientes correctos para crear una experiencia única:

Descubre la tradicional cocina mediterránea:

Deléitate con los sabores esenciales de la gastronomía italiana fusionados con las innovadoras técnicas del chef.

Conviértete en chef profesional por un día:

Forma parte de una clase práctica donde expertos culinarios te guiarán para crear tu propia pasta.

Conoce el enfoque de Adobe respecto a la IA generativa:

Mira cómo la tecnología de punta

está transformando la manera de relacionarse con los clientes.

Speakers

adobe

Rodolfo Troncoso

Manager Solutions Consulting

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Agenda

11:00 – 11:40 am

Welcome Reception

Welcome to the night! Grab a drink, say hello to everyone and settle in for the evening.

 

11:40 am – 12:00 pm

The Future of Commerce

Hear from our guest of honor, Marketo's Chief Marketing Officer Sarah Kennedy, on how to find and engage the right customers – in addition to numerous thought leaders in the space.

12:00 – 12:45 pm

Intelligent Commerce and CRO Strategies Panel: Elevating Customer Experiences through data-driven personalization

Time to let loose. Enjoy a cocktail and networking amongst friends.

12:45 – 1:00 pm

Closing

Registration will begin 30 minutes before event start.

Te esperamos

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En colaboración con:

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Evento exclusivo para:

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Patrocinado por:

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What to expect

7:00 pm

Arrive & Registration 

Welcome to the night! Grab a drink, say hello to everyone and settle in for the evening.

7:30 pm

Keynote & Featured Speakers

Hear from our guest of honor, Marketo's Chief Marketing Officer Sarah Kennedy, on how to find and engage the right customers – in addition to numerous thought leaders in the space.

8:30 pm

Cocktail Reception

Time to let loose. Enjoy a cocktail and networking amongst friends.

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Big thanks to our sponsors.

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