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Experience Makers 

Connect Milan

28 
December
 
2023
7:00pm 
, 
PST

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9:00 am

Arrival & Registration

Registration will begin 30 minutes before event start.

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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

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Experience Makers 

Connect Milan

 
28 Ottobre | 16:00 – 19:30
Casa Gessi, Via Alessandro Manzoni, 16a Milano

Martedì 28 ottobre | Milano – Evento esclusivo su invito


Adobe Experience Makers Connect è una giornata riservata ai leader di marketing e IT pronti a guidare il cambiamento.


In un contesto esclusivo e ad alto valore, potrai esplorare l'evoluzione della customer experience grazie all’unione di intelligenza artificiale e intelligenza umana: un’opportunità concreta per ripensare strategie, tecnologie e modelli operativi in ottica di crescita.


Attraverso keynote ispirazionali e casi reali di clienti innovatori, approfondiremo:


  • Come l’Agentic AI sta rivoluzionando creatività, contenuti e marketing data-driven
  • L'importanza della AI readiness per le grandi organizzazioni
  • Il ruolo delle persone nella creazione di esperienze personalizzate, scalabili e rilevanti


Posti limitati per garantire un'esperienza di valore.


Registrati oggi stesso per assicurarti la partecipazione.

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Adobe Experience Makers Connect

Martedì 28 ottobre | Milano – Evento esclusivo su invito


Adobe Experience Makers Connect è una giornata riservata ai leader di marketing e IT pronti a guidare il cambiamento.


In un contesto esclusivo e ad alto valore, potrai esplorare l'evoluzione della customer experience grazie all’unione di intelligenza artificiale e intelligenza umana: un’opportunità concreta per ripensare strategie, tecnologie e modelli operativi in ottica di crescita.


Attraverso keynote ispirazionali e casi reali di clienti innovatori, approfondiremo:


  • Come l’Agentic AI sta rivoluzionando creatività, contenuti e marketing data-driven
  • L'importanza della AI readiness per le grandi organizzazioni
  • Il ruolo delle persone nella creazione di esperienze personalizzate, scalabili e rilevanti


Posti limitati per garantire un'esperienza di valore.


Registrati oggi stesso per assicurarti la partecipazione.

RSVPs Closed
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Agenda


Modera l'evento Giulia Piscina, conduttrice e giornalista

Day 1

16:00

Accreditamento e Welcome Coffee


17:00

Apertura dei Lavori

Eva Adina Maria Mengoli, Managing Director

Adobe Italia

17:10

Luminary Keynote

Fabio Moioli, Consultant and Leadership Advisor

Spencer Stuart Italia

17:30

Adobe Keynote

Jose Gutierrez Cuellar, Vice President, Value Acceleration

Adobe EMEA

Raffaele de Matteis, Solution Consultant Manager, Adobe Italia

18:00

Microsoft Keynote

Alessandra Antonelli, Global Strategy and Solutions Leader

Microsoft

Day 2

18:15

Market Trend Panel

L’innovazione nella customer experience: stato dell'arte e trend di mercato

Alessandro Abbagnano, Accenture - Matteo Balsamo, Comwrap Reply -

Umberto Andreozzi, Deloitte Digital - Giulio Piacentini, EY - Alessandro Maggio, Jakala

18:40

Customer Panel

Casi reali di trasformazione: strategie, tecnologie e modelli operativi vincenti

Matteo Concas, Banca Generali - Laura Maridati, Costa Crociere - Jarno Rossi, EssilorLuxottica - Mario Torello, Stellantis

19:10

Community Insight

Insight dal primo ciclo di lavoro di Experience Makers Leaders Forum, la Community dedicata all'eccellenza della CX in Italia.

Modera la sessione Pepe Moder, Giornalista e partner Imaginars.

Con la partecipazione di: Giulio Valente, Amplifon - Christoph Ramler, Unicredit -

Nicola Ferro, Luxury Industry Expert

19:30

Closing e Networking Cocktail


Moderatrice

Giulia Piscina

Giornalista

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We hope you'll join us.

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Speaker

Adobe ItalIA

Eva Adina Maria Mengoli

Managing Director

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Spencer Stuart Italia

Fabio Moioli

Consultant and Leadership Advisor

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Adobe EMEA

Jose Gutierrez Cuellar

Vice President, Value Acceleration

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Adobe Italia

Raffaele de Matteis

Solution Consultant Manager

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Microsoft

Alessandra Antonelli

Global Strategy and Solutions Leader

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Accenture

Alessandro Abbagnano

Managing Director

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Comwrap Reply

Matteo Balsamo

Partner

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Deloitte Digital

Umberto Andreozzi

Senior Partner

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EY

Giulio Piacentini

Director

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Jakala

Alessandro Maggio

Managing Director, Head of Business

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Banca Generali

Matteo Concas

Head of Digital Transformation

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Costa Crociere

Laura Maridati

Customer Engagement Director Marketing & Direct Sales

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EssilorLuxottica

Jarno Rossi

Head of Digital Experience Analytics

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Stellantis

Mario Torello

ICT VP Dealer Network, CRM EE & Leapmotor International CIO

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Imaginars

Pepe Moder

Giornalista e conduttore Radio24 Il Sole 24 Ore

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Amplifon

Giulio Valente

Global Digital Data Insights Manager

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Unicredit

Christoph Ramler

Group MarComs Data, Research &

Intelligence Lead

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Industry expert

Nicola Ferro

Industry Expert - Luxury

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Technology Sponsor

Microsoft Technology

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Location

Come raggiungere la location

Con i mezzi pubblici

  • Linea gialla metropolitana, fermata Montenapoleone

In auto

  • Silos Via Borgospesso
  • Silos Piazza Meda

Where to go

Where to go

What to expect

7:00 pm

Arrive & Registration 

Welcome to the night! Grab a drink, say hello to everyone and settle in for the evening.

7:30 pm

Keynote & Featured Speakers

Hear from our guest of honor, Marketo's Chief Marketing Officer Sarah Kennedy, on how to find and engage the right customers – in addition to numerous thought leaders in the space.

8:30 pm

Cocktail Reception

Time to let loose. Enjoy a cocktail and networking amongst friends.

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Big thanks to our sponsors.

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