With Halloween around the corner, step outside your everyday identity and create an alter ego by exploring colour, shape, symbols and exaggeration. Inspired by the ideas of persona and shadow, we’ll explore the different versions of ourselves and play with who we are and who we could be. Using a mix of exciting materials, you’ll bring your alter ego to life as a dramatic wearable mask.
Capacity is limited, so please confirm your participation early.
Polina Belenchuk is a London-based mixed-media artist and creative educator. Her bold, playful work explores identity and self-expression through colour, shape and character, with influences from artists including Picasso and Matisse. Her workshops encourage experimentation and play, helping participants step away from perfection and build their creative confidence.
She treats art as a tool for confidence and self-expression, building her workshops around individuality over technical perfection.
 To capture the magic of your mask making creativity, we'll set up a fun and playful photo session with photographer Shack McDonald around the vibrating shapes, forms and colours of your creative alter ego.
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We suggest to give your alter ego some thought before you arrive. Are they loud and glittery, or soft and a bit mysterious? Decide which colours suit them and bring a few ideas along!
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You could coordinate your outfit with your mask and embrace colours of your alter ego for an even better outcome.
Shack is a London-based photographer and the creative behind Before Its 2 Late. He has shot brand work for Foot Locker and adidas, and his style is built on energy, culture and real people in real moments.
He recently hosted the Adobe London Fashion Week Community Photowalk, guiding 30 creators through the city with live models and street performers, and he covered a couple of London Fashion Week shows, capturing the looks and the atmosphere around them. He brings that same eye to portraits, creating spaces where people feel comfortable enough to show who they are.
