Join us for this thought leadership collaboration between Adobe and the Green Bay Packers to learn how one of the NFL’s most iconic franchises built a disciplined, scalable optimization program using Adobe Target.
Stephanie Schultz, Optimization Manager at the Green Bay Packers, and Louis Girifalco, Principal Consultant at Adobe, will share how a structured approach to experimentation and personalization supports fan engagement, commerce, and brand trust, while laying the groundwork for smarter, more advanced optimization over time.
Attendees will learn how strong governance, prioritization, and measurement helped the Packers move beyond one‑off tests to a program focused on insights, confidence, and long‑term momentum, while laying the groundwork for smarter, more advanced optimization over time.
In this session, you’ll learn:
- How the Packers moved beyond one-off tests to a program focused on insights, confidence, and long-term momentum.
- Real-world use cases from Packers.com and the Pro Shop, including hypothesis, test design, and results.
- Best practices for governance, prioritization, and measurement in a highly seasonal environment.
- How to prepare your organization for more advanced personalization capabilities.
Seats are limited. Register today to be a part of this memorable experience.
Please note, this invitation is intended exclusively for you and is not transferable.
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