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GovMAX 2026
Monday, November 9, 2026
11:30am ET – 7:00pm ET

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9:00 am

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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

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GovMAX 2026

Monday, November 9, 2026
11:30am ET – 7:00pm ET
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GovMAX 2026

GovMax

 
Monday, November 9, 2026
11:30am ET – 7:00pm ET
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GovMAX 2026
Date TBD

Empowering public sector teams to create trusted, mission-driven experiences with AI, without compromising creativity, collaboration, or governance.


GovMAX brings together government communicators, designers, marketers, and creative leaders for an afternoon of inspiration, practical insights, and peer learning. Hear from organizations like NASA and other public sector innovators as they share how they're modernizing creative workflows, strengthening collaboration, and delivering more impactful citizen experiences.


From design systems and content operations to responsible AI and creative leadership, discover how Adobe is helping agencies create faster, work smarter, and stay focused on what matters most: serving the public.


Please note: This event is exclusively open to government employees and officials.

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The future of creativity in government starts here.

Empowering public sector teams to create trusted, mission-driven experiences with AI, without compromising creativity, collaboration, or governance.


GovMAX brings together government communicators, designers, marketers, and creative leaders for an afternoon of inspiration, practical insights, and peer learning. Hear from organizations like NASA and other public sector innovators as they share how they're modernizing creative workflows, strengthening collaboration, and delivering more impactful citizen experiences.


From design systems and content operations to responsible AI and creative leadership, discover how Adobe is helping agencies create faster, work smarter, and stay focused on what matters most: serving the public.


Please note: This event is exclusively open to government employees and officials.

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We hope you'll join us.

We are pleased to offer 4.8 continuing professional education (CPE) credits to those that attend the event. CPE certification at Adobe GovMAX 2026 is being administered by Carahsoft Technology Corp. Carahsoft is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. For more information on the CPE credit we are offering, our CPE sponsor (NASBA) and the submission process, please click here.

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Agenda

Day 1

11:30am – 12:15pm

Registration and networking lunch

Registration and networking lunch

12:15pm – 12:25pm

Welcome to GovMAX

Welcome to GovMAX

12:25pm – 12:50pm

Opening keynote

Opening keynote

Mission-driven creativity: How NASA creates at scale


Speaker: David Rager, Art Director, NASA

12:50pm – 1:15pm

Adobe vision keynote

Customer spotlight

From Policy to Production: Modernizing content creation in government


Speaker: Carolyn Staats, Director of Innovation, Enterprise I.T., County of Sonoma

1:15pm – 1:40pm

Welcome and Introductions

Adobe innovation showcase

Rethinking the Document: An Interactive Adobe Studio Session

1:40pm – 2:05pm

Welcome and Introductions

Customer spotlight

2:05pm – 2:25pm

Welcome and Introductions

Networking break

2:25pm – 3:05pm

Welcome and Introductions

Fireside chat

Leading change: Creative transformation in government


Speakers: Jennifer Plozai, U.S. Coast Guard

CAPT Tim Balunis, Chief, Coast Guard Public Affairs, U.S. Coast Guard

CDR Steve Roth, Chief of Media Relations, U.S. Coast Guard

Day 2

3:05pm – 3:25pm

Keynote Presentation

Customer spotlight

Building a brand that belongs to the community


Speakers: Christine Parkinson, Assistant Director, Communications and Marketing, City of Coral Springs

Juliana Newman, Creative Services Administrator, City of Coral Springs

3:25pm – 3:45pm

Welcome and Introductions

Customer spotlight

Big City. Small Team: Creating Content for Every New Yorker


Speakers: Olivia Rios, Consultant, Public Engagement Unit, NYC Mayor's Office

Sydney Kornegay, Senior Advisor, Public Engagement Unit, NYC Mayor's Office

3:45pm – 4:00pm

Welcome and Introductions

Networking break

4:00pm – 4:30pm

Welcome and Introductions

Customer spotlight

GenAI in action: Creating and collaborating at State


Speakers: Kate Leland, Video Production Division Chief, U.S. Department of State

T.J. Imbrigiotta, Senior Video Producer, U.S. Department of State

Tommy Lawrence, Senior Video Producer, U.S. Department of State

4:30pm – 4:50pm

Welcome and Introductions

Adobe innovation showcase

What's next: The future of creative work in government

4:50pm – 5:00pm

Welcome and Introductions

Closing remarks

5:00pm – 7:00pm

Welcome and Introductions

Networking Reception

Speakers

Adobe

David Rager

David Rager

Art Director, NASA

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Jennifer Plozai

Jennifer Plozai

Director, U.S. Coast Guard Communications,

U.S. Coast Guard

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Adobe

Christine Parkinson

Christine Parkinson

Assistant Director, Communications and Marketing, City of Coral Springs

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Adobe

Juliana Newman

Juliana Newman

Creative Services Administrator

City of Coral Springs

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Adobe

Carolyn Staats

Carolyn Staats

Director of Innovation, Enterprise I.T.

County of Sonoma

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Olivia Rios

Olivia Rios

Consultant, Public Engagement Unit,

NYC Mayor's Office

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Sydney Kornegay

Sydney Kornegay

Senior Advisor, Public Engagement Unit,

NYC Mayor's Office

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Kate Leland

Kate Leland

Video Production Division Chief, 

U.S. Department of State

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Adobe

CAPT Tim Balunis

CAPT Tim Balunis

Chief, Coast Guard Public Affairs,

U.S. Coast Guard

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Adobe

CDR Steve Roth

CDR Steve Roth

Chief of Media Relations,

U.S. Coast Guard

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Adobe

Tommy Lawrence

Tommy Lawrence

Senior Video Producer,

U.S. Department of State

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Adobe

T.J. Imbrigiotta

T.J. Imbrigiotta

Senior Video Producer,

U.S. Department of State

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Venue

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Big thanks to our partner.

carahsoft
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What to expect

7:00 pm

Arrive & Registration 

Welcome to the night! Grab a drink, say hello to everyone and settle in for the evening.

7:30 pm

Keynote & Featured Speakers

Hear from our guest of honor, Marketo's Chief Marketing Officer Sarah Kennedy, on how to find and engage the right customers – in addition to numerous thought leaders in the space.

8:30 pm

Cocktail Reception

Time to let loose. Enjoy a cocktail and networking amongst friends.

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Big thanks to our sponsors.

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