Join us for Higher Education 'State of Industry' exclusive half-day session designed in partnership with Melbourne's leading universities. This is your opportunity to understand the leading strategies to succeed in a rapidly changing landscape of AI impacted student behaviour and expectations.
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Why Attend?
The way students discover, compare and choose universities is changing fast and in many cases, it's happening before they ever visit a website or speak to an institution. AI-driven discovery is already shaping which universities appear, how they're judged, and which ones make the shortlist. For many higher education leaders, this is exposing a gap: strong digital investment on one hand, but uneven results across recruitment, enrolment and retention on the other.
Drawing on insights from the Adobe 2026 State of Higher Education, we'll look at how universities across Australia and New Zealand are performing, student intent peaks, and where friction, hand-offs or lost context can quietly derail momentum.
We've designed this session to go beyond product demos, connecting Adobe's capabilities to the challenges and opportunities that matter most to your higher education. Adobe's experts, alongside customer voices, will share practical insights, industry benchmarks, and real-world case studies to help you get more from your digital investments.
What to Expect:
Hear from Adobe and industry leaders on:
- A forward-looking perspective on where student experience, data, and AI are heading and what it means for universities locally and globally
- AI deep dive into capabilities required to deliver leading student experience in an evolving AI paradigm - with live demonstrations and product sneak peak
- Customer stories and a fireside chat featuring higher education leaders who've navigated similar digital transformation journeys
- A practical wrap-up with clear actions, owners, and next steps you can take back to your team
We look forward to seeing you there!
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