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Shoptalk 2025 Industry Innovation Lunch with Adobe
Date TBD

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9:00 am

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Registration will begin 30 minutes before event start.

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Special guest

Paulo Martins

Head of Global Digital Marketing

Paulo is the Head of Global Digital Marketing at Marketo and before leading the digital marketing for Marketo, he also had the chance to work across different regions like Latin America and Australia/New Zealand.

Sponsor name or description goes here.

Special guest

Paulo Martins

Head of Global Digital Marketing

Paulo is the Head of Global Digital Marketing at Marketo and before leading the digital marketing for Marketo, he also had the chance to work across different regions like Latin America and Australia/New Zealand.

Special guest

Paulo Martins

Head of Global Digital Marketing

Paulo is the Head of Global Digital Marketing at Marketo and before leading the digital marketing for Marketo, he also had the chance to work across different regions like Latin America and Australia/New Zealand.

Adobe
Adobe
Adobe
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Shoptalk 2025 Industry Innovation Lunch with Adobe

The day we've all been waiting for

Date: Day Month Year  Time: HOUR:MINam/pm - HOUR:MINam/pm TIMEZONE
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Shoptalk 2025 Industry Innovation Lunch with Adobe
Wednesday, 
March 
26
, 
2025
12:00pm 
PDT

Transforming Retail in the Era of Generative AI: Unlock Creative Excellence and Hyper-Personalization at Scale


Leading the charge in the future of retail, the world's most innovative organizations are leveraging generative AI to meet rapidly evolving customer expectations and revolutionize operations. In this engaging fireside chat, we’ll explore how leading retailers and brands are redefining content production to create on-brand, hyper-personalized customer experiences with unprecedented efficiency. Join Bruce Richards, Retail and Consumer Industry Strategy Lead, and Hannah Elsakr, Founder of Firefly Enterprise and VP of New Business Ventures at Adobe, as they share real-world examples of how generative AI is transitioning from playground to production to transform Retail and Consumer Goods companies.


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Shoptalk 2025 Industry Innovation Lunch with Adobe

The day we've all been waiting for

Wednesday, 
March 
26
, 
2025
12:00pm 
PDT
Request to Attend
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Event details

Transforming Retail in the Era of Generative AI: Unlock Creative Excellence and Hyper-Personalization at Scale


Leading the charge in the future of retail, the world's most innovative organizations are leveraging generative AI to meet rapidly evolving customer expectations and revolutionize operations. In this engaging fireside chat, we’ll explore how leading retailers and brands are redefining content production to create on-brand, hyper-personalized customer experiences with unprecedented efficiency. Join Bruce Richards, Retail and Consumer Industry Strategy Lead, and Hannah Elsakr, Founder of Firefly Enterprise and VP of New Business Ventures at Adobe, as they share real-world examples of how generative AI is transitioning from playground to production to transform Retail and Consumer Goods companies.


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Event Details

 

Transforming Brands in the Era of Generative AI: Unlock Creative Excellence and Hyper-Personalization at Scale

 
Leading the charge in the future of retail, the world's most innovative organizations are leveraging generative AI to meet rapidly evolving customer expectations and revolutionize operations. In this engaging panel, we’ll explore how leading retailers and brands are redefining content production to create on-brand, hyper-personalized customer experiences with unprecedented efficiency. 

 

Join Robert Derow, Managing Director and Partner at Boston Consulting Group; Bruce Richards, Retail and Consumer Industry Strategy Lead; and Hannah Elsakr, Founder of Firefly Enterprise and VP of New Business Ventures at Adobe, as they share real-world examples of how generative AI is transitioning from playground to production to transform Retail and Consumer Goods companies. 

 

Attendees must be registered to attend Shoptalk.


Event details

Transforming Retail in the Era of Generative AI: Unlock Creative Excellence and Hyper-Personalization at Scale

 

 

Leading the charge in the future of retail, the world's most innovative organizations are leveraging generative AI to meet rapidly evolving customer expectations and revolutionize operations. In this engaging fireside chat, we’ll explore how leading retailers and brands are redefining content production to create on-brand, hyper-personalized customer experiences with unprecedented efficiency. Join Bruce Richards, Retail and Consumer Industry Strategy Lead, and Hannah Elsakr, Founder of Firefly Enterprise and VP of New Business Ventures at Adobe, as they share real-world examples of how generative AI is transitioning from playground to production to transform Retail and Consumer Goods companies.

Speaker

Adobe

Hannah Elsakr

Founder, Firefly for Enterprise
VP New Business Ventures

Hannah C. Elsakr is Vice President of Business & New Venture Incubation, at Adobe. She is incubating new businesses and ventures for Adobe. Hannah recently launched Adobe’s creative generative AI & API business for enterprise customers, Firefly Services & Custom Models. 

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Adobe

Hannah Elsakr

Founder, Firefly for Enterprise, VP New Business Ventures

Hannah C. Elsakr is Vice President of Business & New Venture Incubation, at Adobe. She is incubating new businesses and ventures for Adobe. Hannah recently launched Adobe’s creative generative AI & API business for enterprise customers, Firefly Services & Custom Models.

 

Boston Consulting Group (BCG)

Robert Derow

Managing Director & Partner at BCG | Digital Growth & CX

As a Partner with Boston Consulting Group Digital
Ventures (BCG DV), Robert is responsible for developing
go-to-market strategies and commercialization methods
for cross-industry ventures and large enterprise
organizations.

Adobe

Bruce Richards

Retail and Consumer Industry Strategy Lead

Bruce Richards leads Industry Strategy & Marketing for Consumer Goods at Adobe. With 25+ years as an executive leader in the Retail and Consumer Goods industries, he is responsible for establishing Adobe’s industry specific point-of-view and go-to-market strategy. 


Venue

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What to expect

7:00 pm

Arrive & Registration 

Welcome to the night! Grab a drink, say hello to everyone and settle in for the evening.

7:30 pm

Keynote & Featured Speakers

Hear from our guest of honor, Marketo's Chief Marketing Officer Sarah Kennedy, on how to find and engage the right customers – in addition to numerous thought leaders in the space.

8:30 pm

Cocktail Reception

Time to let loose. Enjoy a cocktail and networking amongst friends.

Speakers

Adobe

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Adobe

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Big thanks to our sponsors.

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Adobe
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