Your Adobe team together with LeapPoint invites you to a fireside chat and private networking event at Elsie Rooftop in New York City.
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A critical aspect of digital transformation in financial services is enterprise agility and the ability to respond to fast-changing markets and rapidly evolving consumer needs -Â all while driving productivity for your business. This includes new ways of working, operating models, building the right mix of talent, skills, and workflow tools that improve cross-functional collaboration. Join us for a conversation with leaders in the financial services industry as they share their own experiences and best practices on unlocking personalization at scale through enterprise agility.Â
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Elsie Rooftop, 25 stories up, near Bryant Park, pays homage to one of the society’s most renowned doyennes. Elsie de Wolfe is hailed as the first female interior designer, known for replacing dark and ornate Victorian décor with a lighter, simpler, more feminine style.
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This invitation is non-transferrable, and attendees must be 21 and over.
Head of Wealth Management Marketing Tech
Frank leads the Architecture, Strategy, and Execution of MarTech across the multiple Wealth Management products including Morgan Stanley Financial Advisors, E*TRADE, and MS@Work (formerly Shareworks). Frank previously lead MarTech at T. Rowe Price and served as VP of MarTech Architecture at Merkle.
CEO
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Mr. DeBenedetto has over 20 years of business and technology experience solving some of the most complex business challenges. He has led teams and implemented numerous global management and technology solutions for portfolios of multi-billion dollar programs. He has advised and served commercial and federal executives across many industries and leads with an enterprise change management focus to ensure client investments drive the outcomes for which they set out for. Prior to LeapPoint, Mr. DeBenedetto worked for PricewaterhouseCoopers as a management consultant specializing in Portfolio Management, a contractor to the U.S. Department of state to build their global management information system, and as a utility player for a packaged software company where he performed numerous corporate roles.
SVP Digital Marketing & Transformation
Raghu leads Digital Marketing and MarTech transformation for U.S. Bank across both B2C and B2B business lines. Prior to his role at U.S. Bank, he has spent 15+ years in Financial Services at JP Morgan Chase, Barclays and United Airlines in Digital and marketing roles. Raghu hold an MBA from Kellogg School of Management and Master’s in Industrial Engineering from Virginia Tech.
Head of North American Financial Services Practice
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Serving as Head of North American Financial Services Practice and President of Adobe Canada, Salim Maherali is passionate about building high-performance teams that deliver exceptional customer experiences. This has led to Adobe becoming a recognized leader in the explosive digital marketing category. Before joining Adobe, Salim served as the CIO, SVP of E-Commerce and Omni-Channel at Sears Canada and an Associate Partner at McKinsey & Company in Toronto, leading their North American retail practice. Based in Toronto, Salim has an MBA from Harvard Business School and a Masters in Development Economics from Harvard’s John F. Kennedy School of Government. He continues to pass along his experience and education serving as an advisor to numerous technology start-ups.
Senior Director of Industry Strategy & Marketing, Financial Services
As Senior Director of Industry Strategy for Financial Services at Adobe, Christopher Young leads a team of industry specialists who work with Adobe’s financial services clients to help them develop best-in-class digital marketing strategies using Adobe Experience Cloud. Prior to joining Adobe, Young spent more than eight years at E*TRADE Financial, where his last position was vice president of brokerage marketing. Prior to E*TRADE, he was the vice president of retail advertising at JPMorgan Chase. Young also has extensive agency experience working with a range of clients across traditional, direct and digital advertising and marketing programs.
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