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Adobe x DEPT® Adobe Brand Visibility Bootcamp

June
 
3rd
, 
2025
4:00pm
 - 
7:00pm
Helsinki, Finland

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9:00 am

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Registration will begin 30 minutes before event start.

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9:00 am

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Registration will begin 30 minutes before event start.

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Adobe x DEPT® Adobe Brand Visibility Bootcamp

The day we've all been waiting for

October 
12
, 
2026
10:30 
BST

People are no longer just searching, they are consulting AI assistants for decisions. These systems do not just answer, they influence, and people increasingly trust them. 80% of consumers now lean on AI-written summaries for a meaningful share of their searches (Bain & Co).


The customer journey now starts with a citation, not a click. If you are not in the answer, you are not in the consideration set. Most brands cannot say what their customers are asking LLMs today, how they compare against competitors, or what they can actually change.


Spend a day with Adobe and DEPT® getting to those answers. You will leave with a live prompt set running against your own domain in Adobe Brand Visibility, built to improve credibility, brand clarity and consistent visibility across AI answers. Hands-on with limited seats available.


DEPT® is an Adobe Platinum partner, uniquely split 50/50 across technology and marketing. We take clients beyond the platform, through adoption and change management, to measurable value from products like LLM Optimizer.

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Event details

People are no longer just searching, they are consulting AI assistants for decisions. These systems do not just answer, they influence, and people increasingly trust them. 80% of consumers now lean on AI-written summaries for a meaningful share of their searches (Bain & Co).


The customer journey now starts with a citation, not a click. If you are not in the answer, you are not in the consideration set. Most brands cannot say what their customers are asking LLMs today, how they compare against competitors, or what they can actually change.


Spend a day with Adobe and DEPT® getting to those answers. You will leave with a live prompt set running against your own domain in Adobe Brand Visibility, built to improve credibility, brand clarity and consistent visibility across AI answers. Hands-on with limited seats available.


DEPT® is an Adobe Platinum partner, uniquely split 50/50 across technology and marketing. We take clients beyond the platform, through adoption and change management, to measurable value from products like LLM Optimizer.

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What to expect

10:30

Welcome & Agenda Overview

10:40

Sneak Peek: Brand Visibility 

 


10:45 

GEO Overview: Navigating the New Era of AI-Driven Discovery

 

11:30

Hands-On: Prompting Strategy Introduction

12:00 

Lunch 

Provided by Adobe

 

13:00

 

The 5F Framework: Prompting Strategy

 

13:30

 

Hands-On: Your First 100 Prompts in Adobe Brand Visibility

 

14:30

Closing Remarks


14:45 onwards

Open Office Hours with the LLMO Team



We look forward to welcoming you for a day of learning, collaboration, and practical experimentation. Spaces are intentionally limited to encourage discussion and hands-on participation.

Enhance your user experience and build brand equity with your design vernacular. 

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Speakers

Accenture

 SONG

Pasquale Strati

EMEA SEO Lead

Pasquale Strati is a senior digital marketing and business development professional with over 14 years of experience spanning SEO, AI-led content strategy, and digital transformation. He currently leads Accenture’s EMEA Search and Generative AI Practice, overseeing a diverse team across Europe, the Middle East, and Africa.

 

Pasquale partners with leading brands in fashion, luxury, FMCG, and travel to optimise performance marketing and deliver AI-enabled content strategies. Known for a human-first, data-informed approach, he has driven growth opportunities and mentored global teams.

 

Previously, he held leadership roles at Sixt Rent a Car, Global Savings Group, and Westwing, developing impactful strategies across multiple markets.

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Adobe

Jo O'Connor

Principal Solutions Consultant

Jo has always been fascinated by solving problems, which is probably why she is now a solutions consultant. At Adobe she works with customers and partners to use Adobe technology solutions to deliver real business value. She started her working life as a scientist, and has now come full circle. Increasingly using the data and modelling techniques from those days to help customers move into the world of machine learning and artificial intelligence. The world is changing, and she is proud to be working with Adobe to help her customers to move in that changing world with confidence.

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KONE

Polina Brachkov,
Senior Manager, Marketing-to-Sales Channels Development

Polina Brachkov has 19 years of experience in digital marketing, digital channels, e-commerce (B2B2B, B2B2C), and customer journey-driven growth development within global enterprises. With a proven a track record of leading cross-functional and global teams, Polina is highly skilled professional in digital marketing strategy, digital ecosystems, martech, data and analytics, and international digital footprint market expansion.

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Hosts

Adobe

Simon Coles

Senior Technical Consultant

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DEPT®

Daniel Moreno

Associate SEO/GEO Director at DEPT®

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Where to go

Where to go

What to expect

7:00 pm

Arrive & Registration 

Welcome to the night! Grab a drink, say hello to everyone and settle in for the evening.

7:30 pm

Keynote & Featured Speakers

Hear from our guest of honor, Marketo's Chief Marketing Officer Sarah Kennedy, on how to find and engage the right customers – in addition to numerous thought leaders in the space.

8:30 pm

Cocktail Reception

Time to let loose. Enjoy a cocktail and networking amongst friends.

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Big thanks to our sponsors.

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