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Marca a escala: la IA aplicada

al Content Supply Chain

28 
December
 
2023
7:00pm 
, 
PST

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9:00 am

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Title

  • GenAI: Expand creation, accelerate content, and amplify existing processes with Firefly.
  • Roadmap Discussions: Peek into the future of Firefly, Frame.io, Camera to Cloud, and Creative Cloud.
  • Content Supply Chain: Streamline processes, efficiently execute across disciplines, and collaborate securely.
  • Explore the future of creativity and learn about the roadmap for generative AI at Adobe.
  • Connect with Adobe experts and network with like-minded creative professionals.
  • Engage in meaningful discussions and spark collaborations to help shape the future of creativity.
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Track 1

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition.

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9:00 am

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Adobe Marketo Engage
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Marca a escala: la IA aplicada

al Content Supply Chain

 Jueves, 17 de septiembre | 10h00 - 13h00

La marca se juega su coherencia cada vez que se multiplica: más canales, más mercados, más contenido, y menos margen para el error. Cada vez más decisiones de compra pasan por sistemas de IA que buscan, resumen y recomiendan, y ahí se juegan las preguntas que están redefiniendo el negocio de la marca hoy:


- Cómo mantener la visibilidad y la credibilidad en un entorno donde la IA transforma la forma de descubrir contenidos

- Cómo orquestar experiencias que conecten tanto con audiencias humanas como con agentes inteligentes

- Cómo escalar la producción de contenido sin perder el control de marca ni la velocidad de respuesta al mercado

- Cómo pasar rápidamente de la experimentación a un impacto medible


Por eso, Adobe y AMKT te invitan a un encuentro exclusivo para líderes de marketing, donde exploraremos estas preguntas junto a expertos de la IA y a otros CMOs que afrontan los mismos retos — para convertir la IA en ventaja competitiva real.

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Marca a escala: la IA aplicada

al Content Supply Chain

The day we've all been waiting for

Thursday, 
June 
3
, 
2025
10:30am
 - 
5:00pm 
CEST
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¿De qué hablaremos?

La marca se juega su coherencia cada vez que se multiplica: más canales, más mercados, más contenido, y menos margen para el error. Cada vez más decisiones de compra pasan por sistemas de IA que buscan, resumen y recomiendan, y ahí se juegan las preguntas que están redefiniendo el negocio de la marca hoy:


- Cómo mantener la visibilidad y la credibilidad en un entorno donde la IA transforma la forma de descubrir contenidos

- Cómo orquestar experiencias que conecten tanto con audiencias humanas como con agentes inteligentes

- Cómo escalar la producción de contenido sin perder el control de marca ni la velocidad de respuesta al mercado

- Cómo pasar rápidamente de la experimentación a un impacto medible


Por eso, Adobe y AMKT te invitan a un encuentro exclusivo para líderes de marketing, donde exploraremos estas preguntas junto a expertos de la IA y a otros CMOs que afrontan los mismos retos — para convertir la IA en ventaja competitiva real.

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Ponentes

Adobe

Santiago Hernandez

Head of Solutions

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Adobe

Charles Tournier

Director Web Marketing

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Hijos de Rivera

Juan Jose Gonzalez

Digital Experience & Martech Director

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Adobe

Jorge López Pellicer

Solutions consultant, Content

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Adobe

Fabrizio Stucchi

Solutions specialist, Firefly

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Agenda

10:00 – 10:30

Registro y Bienvenida

Recepción de asistentes con café de bienvenida y networking informal antes de comenzar el evento

10:30 – 11:05

IA aplicada al Content Supply Chain

 - IA y Experiencia de cliente: tendencias y oportunidades

- Como la IA puede aumentar la visibilidad de tu marca

- Como generar, adaptar y distribuir contenido a escala, en minutos, sin perder la consistencia de marca.

11:05 – 12:00

 

IA y Experiencias en real

Como Adobe.com evoluciona en un mundo de Agentes
Testimonios de clientes 

12:00 - 13:00

Networking y cóctel

El momento ideal para conectar con los ponentes y otros líderes del sector.

Customer cases featured in the workshop:

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Afternoon sessions

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition.

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Track 1

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition.

Track 2

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition.

Join us for an inside look at Adobe's future product roadmap

Creative Vision Tour Roadshow

  • GenAI: Expand creation, accelerate content, and amplify existing processes with Firefly.
  • Roadmap Discussions: Peek into the future of Firefly, Frame.io, Camera to Cloud, and Creative Cloud.
  • Content Supply Chain: Streamline processes, efficiently execute across disciplines, and collaborate securely.
  • Explore the future of creativity and learn about the roadmap for generative AI at Adobe.
  • Connect with Adobe experts and network with like-minded creative professionals.
  • Engage in meaningful discussions and spark collaborations to help shape the future of creativity.
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Creative Vision Tour Dinner & Dialogue

  • Explore the future of creativity and learn about the roadmap for generative AI at Adobe.
  • Connect with Adobe experts and network with like-minded creative professionals.
  • Engage in meaningful discussions and spark collaborations to help shape the future of creativity.
  • Explore the future of creativity and learn about the roadmap for generative AI at Adobe.
Add To Waitlist
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Title

  • GenAI: Expand creation, accelerate content, and amplify existing processes with Firefly.
  • Roadmap Discussions: Peek into the future of Firefly, Frame.io, Camera to Cloud, and Creative Cloud.
  • Content Supply Chain: Streamline processes, efficiently execute across disciplines, and collaborate securely.
  • Explore the future of creativity and learn about the roadmap for generative AI at Adobe.
  • Connect with Adobe experts and network with like-minded creative professionals.
  • Engage in meaningful discussions and spark collaborations to help shape the future of creativity.
Add To Waitlist
Text goes here
X

Title

  • GenAI: Expand creation, accelerate content, and amplify existing processes with Firefly.
  • Roadmap Discussions: Peek into the future of Firefly, Frame.io, Camera to Cloud, and Creative Cloud.
  • Content Supply Chain: Streamline processes, efficiently execute across disciplines, and collaborate securely.
  • Explore the future of creativity and learn about the roadmap for generative AI at Adobe.
  • Connect with Adobe experts and network with like-minded creative professionals.
  • Engage in meaningful discussions and spark collaborations to help shape the future of creativity.
Add To Waitlist
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Presenters

Koen van Eeghem

Solutions Consultant,

Adobe

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Markus Haack

AEM Sites Architect,

Adobe

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Presenters

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Santiago Hernández

Head of Solutions

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Adobe

Fabrizio Stucchi

Solution Specialist, Firefly

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Adobe

Jorge López Pellicer

Solutions consultant, Content

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Speakers

Adobe

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Speakers

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August Menahan

August Menahan will be speaking about their experience working as an event marketer.

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Reggie Quartz

Reggie Quartz will be speaking about their experience as marketing director.

Ubicación

Meliá Serrano

C/ Claudio Coello, 139


Where to go

Where to go

What to expect

7:00 pm

Arrive & Registration 

Welcome to the night! Grab a drink, say hello to everyone and settle in for the evening.

7:30 pm

Keynote & Featured Speakers

Hear from our guest of honor, Marketo's Chief Marketing Officer Sarah Kennedy, on how to find and engage the right customers – in addition to numerous thought leaders in the space.

8:30 pm

Cocktail Reception

Time to let loose. Enjoy a cocktail and networking amongst friends.

Speakers

Adobe

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Big thanks to our sponsors.

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SAP

Migrated global sites to Edge for scalable, compliant experiences integrated with SAP’s digital ecosystem.

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Danaher

Edge boosted site speed, SEO, and lead gen while reducing build time and developer dependency.

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