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Bootcamp presented by Adobe | Adformatie

28 
December
 
2023
7:00pm 
, 
PST

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

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Adobe Marketo Engage
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Bootcamp presented by Adobe | Adformatie

Orchestrating the Future of CX:
Creativity + Marketing + AI

Creating hyper‑personalized journeys  with generative and agentic AI

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Bootcamp presented by Adobe | Adformatie

Orchestrating the Future of CX:
Creativity + Marketing + AI

Friday, 21 November 2025 | 9:30 - 16:00 CEST

Capital C Amsterdam, Netherlands

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Bootcamp presented by

Adobe-Adformatie

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Bootcamp presented by

Adobe-Adformatie

AI is moving fast—from generative tools that support creativity to agentic systems that autonomously act, decide, and orchestrate processes.
This shift is already reshaping how enterprises create, deliver, and personalize experiences: creating hyper-personalized journeys with generative and agentic AI.

Want to know how this could work for your organization? Join us in Capital C Amsterdam on 21 November.

Discover how leaders like The Coca-Cola Company and Prudential Financial use AI-powered content supply systems to boost growth, efficiency, and creativity:

  • Project Fizzion – by The Coca-Cola Company & Adobe: How to set up an AI-powered design system for consistent branding across markets—and how to apply it in your own organization.
  • Prudential Financial’s case: How to embed Generative & Agentic AI into campaign workflows to boost efficiency, engagement, and ROI with Adobe GenStudio.
  • Talk hosted by Susanne van Nierop (Adformatie): Leaders from Ainigma and DEPT on how AI transforms creativity and marketing.
  • Adobe LLM Optimizer: Demo on boosting brand visibility, traffic, and influence as customers turn to AI models like ChatGPT, Claude, and Perplexity.
  • Embracing AI Change, presented by Bart Van de Wiele: How organisations adopt AI safely and at scale, balancing GenAI innovation with quality and trust.

Leave with clear insights and cases you can apply to create immediate value for your organization.

Who it’s for
Trailblazers in AI, Creative, Brand and Digital Marketing.

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Date:
Friday, 21 November 2025

 
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Time:
9:30 - 16:00 CEST

 
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Location:
Capital C, Weesperplein 4A, 1018 XA, Amsterdam

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Agenda

Day 1

09:30

Walk-in


10:00

KEYNOTE

Customer Experience Orchestration – Creativity + Marketing + AI
AI’s impact on creativity, marketing, and customer experience - optimize orchestration, streamline the content supply chain, and navigate organizational change.


Willem Sijthoff, Chris Sofokleous, Ruud Viscaal, Bart Van de Wiele


TALK

How AI is changing the way we create, connect, and market
DEPT, Ainigma and Adobe discuss how AI transforms creativity and marketing - today and tomorrow. Moderated by Susanne van Nierop, Editor-in-Chief of Adformatie.


Thomas Marzano - Executive Brand Leader | Former Head of Brand ASML & Philips, Anthony van de Veen (DEPT), Arne Mosselman (Ainigma), Bart Van de Wiele (Adobe), Susanne van Nierop (Adformatie)

11:00

Break


11:30

BREAKOUT 1

Coca-Cola × Adobe: Scaling creativity with AI-powered design intelligence
Explore how Fizzion empowers designers with AI to scale brand consistency, speed up creation, and stay creatively in control - featuring Coca-Cola’s journey.


Sven de Groote & Marijn Vermeulen


BREAKOUT 2

Prudential x Adobe: From creative bottlenecks to AI-powered speed
See how Prudential Financial accelerated content creation and collaboration with AI-driven tools, boosting efficiency, engagement, and ROI.


Sanne Erven

Day 2

12:15

Lunch


13:15

BREAKOUT 3

AI-powered content creation & activation
Learn how to automate asset creation at scale - across geographies and languages - using AI and ROI-driven operating models.


Sven de Groote & Marijn Vermeulen


BREAKOUT 4

LLM optimization & paid media - own your presence
Maximize visibility and impact in AI-driven search while generating traffic into measurable business growth.


Joshua Young

14:10

Reflections and key takeaways


14:30

Tour Capital C, drinks & bites


15:30

End of event




* During breaks, hands-on creative & marketing workstations will be available - apply capabilities to your own organization and explore new possibilities.


Speakers and hosts

Sanne Erven

Sanne Erven

Strategic Solution Consultant

Company 

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Sven de Groote

Sven de Groote

Solution Consultant

Company

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Susanne van Nierop

Susanne van Nierop

Editor-in-Chief of Adformatie

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Ruud Viscaal

Ruud Viscaal

Product Specialist Content Supply Chain

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Chris Sofokleous

Chris Sofokleous 

GenStudio for Performance Marketing Lead

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Bart Van de Wiele

Bart Van de Wiele

Head of Solutions Consulting

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Marijn Vermeulen

Marijn Vermeulen

Solution Consultant

Adobe

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Willem Sijthoff

Willem Sijthoff

Media and Internet Entrepreneur

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Joshua Young

Joshua Young

Head of Content & Collaboration

Company 

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Anthony van de Veen

Anthony van de Veen

Partner at DEPT

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Arne Mosselman

Arne Mosselman

Founder & CEO of Ainigma

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Thomas Marzano

Thomas Marzano

Executive Brand Leader | Former Head of Brand ASML & Philips

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Venue

Capital C

Weesperplein 4A,

1018 XA, Amsterdam

Adobe
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Sanne Erven

Strategic Solution Consultant

Sanne helps leading brands across industries leverage Adobe Experience Cloud to deliver personalized digital experiences and drive measurable business value.

Sven de Groote

Solution Consultant

Sven De Groote, Senior Solutions Consultant Digital Media at Adobe, helps organizations drive digital transformation. Based in Belgium, he’s also co-founder of creative space MONTI.gent.

Susanne van Nierop

Editor-in-Chief of Adformatie

Susanne van Nierop, Editor-in-Chief at Adformatie, leads content, events, and training initiatives, combining journalism and marketing expertise to inform and inspire the Dutch marketing community.

Ruud Viscaal

Product Specialist Content Supply Chain

Ruud Viscaal, Senior Strategic Specialist at Adobe Benelux, helps organizations maximize digital experiences by optimizing content creation, management, and delivery to drive measurable business impact.

Chris Sofokleous

GenStudio for Performance Marketing Lead

Chris Sofokleous, GenStudio for Performance Marketing Lead and EMEA GTM Lead at Adobe UK, helps leading global brands streamline content supply chains and unlock marketing performance.

Bart Van de Wiele

Head of Solutions Consulting

Bart is a trainer, worldwide public speaker, LinkedIn Learning author and author of the book Photoshop, Illustrator, and InDesign Collaboration & Workflow. Based in Belgium where his team of product experts help customers reach their business objectives using Adobe’s digital media solutions.

Marijn Vermeulen

Solution Consultant, Adobe

Solutions Consultant helping organisations harness Adobe’s cutting-edge solutions to optimise Brand Presence and drive impact through innovation in the era of AI-powered search.

Willem Sijthoff

Media and Internet Entrepreneur

Willem Sijthoff, media entrepreneur and visionary, led Sijthoff Media through digital transformation, mentors emerging talent, and shares insights on media innovation and industry trends worldwide.

Joshua Young

Head of Content & Collaboration

Joshua Young, Head of Sales GTM for Content & Collaboration at Adobe EMEA, leverages 25 years’ experience to drive digital transformation and streamline content supply chains with GenStudio.

Anthony van de Veen

Partner at DEPT

Anthony, a Partner at DEPT and a force in digital transformation, specializes in AI content strategies and Content Supply Chain, advising leading brands like Allianz and smart.

Arne Mosselman

Founder & CEO of Ainigma

Arne Mosselman is a GenAI strategist and former brand builder who blends sociology, creativity, and AI innovation to transform global communications and marketing.

Thomas Marzano

Executive Brand Leader | Former Head of Brand ASML & Philips

Thomas Marzano, Former Head of Brand ASML & Philips is a creative brand strategist redefining how brands thrive in the AI era - human at heart, yet built for an intelligent future.

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