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Join us in Singapore to connect with digital experience leaders from across Asia and around the world. Hear how leading organisations are using AI to transform customer experiences and drive real business impact.
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Discover how Adobe’s AI-native platform helps teams create content at scale, orchestrate personalised journeys, and deliver smarter, more efficient marketing. You’ll gain insights from global leaders and product experts, along with practical examples of how the latest Adobe innovations are being applied in the real world.
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Through visionary keynotes, customer stories, interactive activations and deep dive sessions, Adobe Summit Singapore will show you how to turn AI into measurable results, whether you’re shaping strategy or delivering experiences day to day.
The hands-on labs are invite only. Contact your account team or Adobe Summit events team to find out more information.
Speakers:
- Fabio Tiviti, Adobe
- Jeremy J Wood, Adobe
- Amy James, Adobe
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Be front row for an exploration of the renewed landscape of digital experience marketing. Adobe will share fresh perspectives on accelerating growth, scaling personalisation and boosting business by combining marketing, creativity, and agentic AI. Explore how Adobe’s latest product innovations come to life in innovative real-world workflows.
Discover how leaders from a leading top brand are tackling today’s biggest business challenges — and unlocking new growth — through smarter, more creative, AI-supported experience marketing.
Moving enterprises from AI experimentation to customer experience impact
Speakers:
- Rochelle Tognetti, Adobe
- Gaurav Srivastava, Adobe
- Plub Laothamatas, AIA
- Yeow Loye Siew, Mandai Wildlife Group
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Enterprises are moving past AI experimentation and focusing on what really matters: results.
In this strategy keynote, you’ll hear from leading organisations that are using AI to move faster, reduce operational drag and deliver better customer experiences. We’ll share concrete examples of how teams are driving measurable value in everyday work, automating image generation, customer journeys, complex workflows, and much more.
Elevated brand experience: Orchestrating discoverability for the agentic web
Speakers:
- Mark Szulc, Adobe
- Doreen Loh, Adobe
- Shoma Narayanan, DBS
- Jacky Koh, KrisShop
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AI is increasingly shaping how brands are experienced, trusted and chosen. As customers interact with AI assistants in their everyday lives, expectations for discovery, engagement and decision-making are changing. To succeed in this environment, brands must move beyond static content and isolated interactions, delivering guided, conversational experiences that reflect intent in the moment while maintaining control over voice, accuracy, and compliance across owned and third-party environments.
From tools to teammates: The agentic future of customer engagement
Speakers:
- Amy James, Adobe
- Michael Daley, Adobe
- Jaslin Goh, Octopus Payments
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Great marketing teams don't just need better tools. They need more hands on deck. In this Strategy keynote, discover how Adobe is redefining customer engagement for the agentic era — where AI doesn't just inform decisions, but works alongside your team to orchestrate experiences across data, journeys, and channels in real time.
Discover how leading brands are making the shift from campaign-based execution to continuous, intelligent engagement — and what it means to assign AI a goal rather than just ask it a question. From operational workflows to competitive response campaigns, see how agentic AI transforms the speed and scale of customer engagement without replacing the human creativity and judgment at the heart of great marketing.
Transforming your content supply chain for the AI world
Speakers:
- Chak Ming Fai, Adobe
- Ivy Lim, Adobe
- Andrew Low, The Kallang
- Duncan Egan, Adobe
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AI isn’t just accelerating content creation, it’s restructuring the entire content economy and redefining what speed, scale, and relevance mean. Most content supply chains were never built for this level of content demand, and collapse under the weight of real-time personalisation, exploding content formats, and new intelligent channels.
Learn how Adobe is helping forward‑leaning brands turn this pressure into progress by building a content supply chain for the AI world — shifting from static, linear workflows to dynamic agentic systems where humans guide strategy and AI agents orchestrate execution.
The hands-on labs are invite only. Contact your account team or Adobe Summit events team to find out more information.
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Speaker: Fabien Cherot, Adobe
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In today’s AI-first world, users don’t browse—they want to ask and express their need. Whether they start their journey inside platforms like ChatGPT or land directly on your site, they expect fast, intelligent and personalised responses.
In this hands-on lab, learn how to meet your users where they are by building LLM-powered experiences across off-site and on-site touchpoints. Get a clear blueprint for creating seamless, generative AI experiences—from intent to action—across the full digital journey.
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Key takeaways:
- Build Off-site (ChatGPT Apps) using LLM Apps: Expose the same actions users complete on your website—like finding products, checking availability, or booking a test drive—directly inside ChatGPT.
- Build On-site (Content AI Powered-Search API or Agents): Create a conversational experience for website visitors to find exactly what they need instantly—driven by your trusted brand content.
Speaker:Â Olivia Gillies, Adobe
Learn how to use Adobe Experience Platform AI Assistant, powered by Agent Orchestrator, to simplify, accelerate and improve the quality of core marketing workflows across Adobe Experience Platform and Experience Cloud applications. Gain practical experience using AI Assistant and specialised agents to translate business goals into execution across audience creation, journey design, insights analysis and ongoing optimisation.
Key takeaways:
- Learn how agent-driven planning, explainability and guardrails help ensure reliable and high-quality results across marketing tasks.
- Understand how Agent Composer enables teams to embed brand rules, operational definitions, KPIs and compliance constraints so that AI Assistant reflects how your organisation works.
- See how Agent Orchestrator executes multi-agent workflows while enforcing guardrails and providing telemetry for continuous improvement.
Speaker: Scott Gruer, Adobe
Get practical experience using AI-powered capabilities in Adobe Real-Time Customer Data Platform (CDP) to build, refine and activate audiences more efficiently. Designed as a companion to the AI and audiences strategy session, this lab moves beyond concepts and puts AI directly into action.
Create and evolve audiences using AI-assisted workflows, including Audience Agent and Adobe Experience Platform Agent Orchestrator. See how AI can reduce manual effort, surface insights and guide audience refinement, helping teams respond more quickly to customer behaviour and business needs. Learn where AI adds the most value in audience workflows, how to validate AI-assisted outputs, and how to operationalise these capabilities at scale while maintaining strong privacy and governance controls.
Key takeaways:
- Use AI-powered tools, including Audience Agent, to accelerate audience creation and refinement.
- Identify practical ways to integrate AI agents into everyday audience workflows.
- Activate audiences with confidence while maintaining governance, privacy and control.
This event is ideal for professionals working in customer experience, marketing, creation and IT - anyone involved in shaping and delivering impactful digital experiences. We welcome a wide range of roles, including CMOs, Heads of Digital, Marketing Directors, Marketing Operations Managers, IT Leaders, Martech Specialists, Digital Experience Managers, Customer Experience Leads, CRM Managers, Personalisation Specialists and CX Strategists. Whether you're focused on strategy or execution, there will be valuable insights tailored to your role. The event is open to both existing and future Adobe customers.
No, the event is entirely free to attend.
Adobe will cover hospitality for Adobe Summit Singapore. Guests are responsible for their own travel, if needed. While there is no charge to attend this event, hospitality including food and beverages will be provided to all event attendees. The estimated hospitality cost is approximately S$180 per attendee. Please note that accepting such hospitality may be prohibited by specific employer policies. It is the responsibility of any participant to ensure their participation and acceptance of the hospitality is not in violation of any regulation or policy applicable to them. By registering to attend this event, you are confirming that you are eligible to receive the hospitality noted above.
This event is designed for Adobe customers, and a limited number of places are reserved for partners. If you are a partner, please do not register via the general registration page. Instead, your Adobe account representative will contact you directly with a unique registration link if you are eligible to attend. Partner registrations outside of this process will not be approved.
Yes, there are unique sponsorship options available for Adobe Summit events. Please reach out to the Adobe Summit event team for more information about sponsorship opportunities.
Please email the Adobe Summit events team for support, or to modify or cancel your registration.
Adobe will cover hospitality for Adobe Summit Singapore. Guests are responsible for their own travel, if needed. While there is no charge to attend this event, hospitality including food and beverages will be provided to all event attendees. The estimated hospitality cost is approximately S$180 per attendee. Please note that accepting such hospitality may be prohibited by specific employer policies. It is the responsibility of any participant to ensure their participation and acceptance of the hospitality is not in violation of any regulation or policy applicable to them. By registering to attend this event, you are confirming that you are eligible to receive the hospitality noted above.
Piyush Vakil is Head of AI Innovation at JP Morgan Chase, with 18+ years leading large-scale AI and digital transformation across global enterprises. At JP Morgan Chase, he was instrumental in shaping the Marketing AI strategy, building its governance framework and content transformation strategy & plan, and steering AI initiatives across the enterprise marketing. His career began at Accenture, where he partnered with leading global companies on complex technology and digital transformations, work that carried him to the front lines of enterprise AI. A named inventor on two pending U.S. patents in AI and machine learning, Piyush takes a relentlessly value-driven approach, anchoring AI decisions in total cost of ownership and measurable business value, and driving the business accordingly. That same curiosity pulls him toward side projects in his spare time, where he works at the bleeding edge of AI and stays close to where the field is heading. He writes and speaks widely on enterprise AI adoption, agentic systems, and AI governance, with his "Engineer Meets Strategist" lens bridging the technical and the strategic.
Shoma is a Marketing and communications professional with over 20 years of experience in Marketing and banking. In addition to building impactful marketing strategies at scale, Shoma focuses on making her marketing communication sharper, more relevant and outcome‑driven across key customer journeys.
Jacky is a seasoned technology leader, strategist, and entrepreneur with over two decades of experience driving digital transformation. As Digital Technology Director at KrisShop, Jacky focuses on building and scaling enabling technologies that connect business strategy with technical execution. An entrepreneur at heart, Jacky co-founded an IT consultancy at age 22 and brings a distinctive blend of startup agility and enterprise leadership across data analytics, digital marketing, product management, and e-commerce.
Andrew is Group Head, Technology and Data at The Kallang Group Pte. Ltd.
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He has more than 27 years of experience in the information and communications technology (ICT) space for professional and managed services. He has led cross-country ICT programmes and collaborations involving multiple businesses and digital transitions in the public and private sectors. He is passionate about deploying cost effective and viable technological adoptions that contribute to business growth.
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Prior to his appointment, Andrew was the Managing Director of a leading service provider offering end-to-end IT services.
Yeow Loye SIEW is the Chief Information Officer of Mandai Wildlife Group, where he leads the IT, cybersecurity, digital and data functions that power one of the world's leading wildlife and nature destinations that welcomes more than 5 million visitors annually. His remit spans technology strategy, enterprise system, digital applications, infrastructure and connectivity, cyber resilience, and the data and AI platforms that enable guest experience, conservation and commercial growth.
Plub Laothamatas is Head of Group Customer and Digital Marketing at AIA Group, leading customer growth, digital marketing, engagement, marketing effectiveness, and transformation across 18 Asian markets.
Before joining AIA, Plub was a consultant at Boston Consulting Group, advising organisations on strategy and transformation. He later joined Bangkok Dusit Medical Services, one of Asia’s largest healthcare networks, where he served as General Manager leading the preventative healthcare business. Across his career, he has led initiatives in marketing, customer experience, analytics, partnerships, and digital ecosystem orchestration.
Plub holds a BA from Columbia University and an MBA from Stanford Graduate School of Business. He is passionate about the intersection of marketing, technology, and customer strategy, and how these capabilities can drive growth, strengthen customer relationships, and accelerate business transformation.
Jaslin is a digital transformation and commercial veteran with over two decades of leadership experience across advertising, data consulting, technology, and fintech. An active speaker at industry forums, Jaslin enjoys sharing practical insights and learnings across Asia and Greater China.Â
Currently, Jaslin serves as Director overseeing Marketing, Communication and Data at Octopus Payments, bridging data with commercial strategy, communications and loyalty through a seamless omni platform approach. She is a proponent in the efficient leverage of Gen AI in CRM, data analytics, rewards and creative assets to create immense operational efficiencies and creativity.
As Head of Technology for Asia, Chak is responsible for the Solutions Consulting team, advising customers on the adoption of Adobe’s Customer Experience Management and Digital Media solutions across the region.
Prior to his current role, Chak headed the Adobe mobile consulting practice in Asia Pacific and Japan, working with operators to develop content services based on Adobe’s mobile solutions.
Having been with Adobe for over 15 years, Chak has held previous roles in presales and consulting in South-East Asia and Greater China, and has extensive knowledge of Adobe’s products and solutions.
Before joining Adobe, he was with Microsoft Singapore, handling business development and content operations for MSN. He has also had technical field sales experience in IBM and running his own Web design startup.
Chak graduated from the National University of Singapore with a degree in Computer Science.
Duncan leads Marketing for Adobe’s Digital Experience (DX) Enterprise business in Asia Pacific and Japan. He is responsible for overseeing all regional marketing activities spanning strategic planning, demand generation, digital marketing and thought leadership.
Prior to joining Adobe, Duncan led the marketing growth for ServiceNow across APJ and helped the business achieve double-digit growth for seven consecutive years. Before that, he was based in Silicon Valley, where he held marketing leadership positions with Oracle, Taleo and TIBCO Software. He loves technology of all kinds and is an unashamed early adopter.
Duncan is passionate about improving customer experience and strongly aligns to Adobe’s mission of changing the world through digital experiences.
He holds a Bachelor of Science from San Jose State University.
Jeremy Wood is the Head of Solution GTM Strategy at Adobe based in Sydney where he leads a team tasked with helping shape Adobe’s overarching solution strategy across Asia Pacific and Japan. Ensuring Adobe’s investing in products and solutions which are well placed to help thousands of customers in the region realise their personalisation and experience management needs.
Jeremy has over 20 years of experience in marketing having held several regional and global leadership roles in Canada, US, and Australia. Prior to his role at Adobe, Jeremy was the Global Vice President of Product Marketing at Hootsuite, and before that ran Product Marketing at Box. Jeremy also ran the Global Marketing organisation at Xero, and spent more than 8 years at Google both in APAC and in the US. A natural entrepreneur Jeremy founded and managed  Dizzynet Solutions, a full-service digital marketing agency for 7 years based in Toronto, Canada.
Jeremy has a BA in Communications (Advertising/Marketing) from The University of Canberra, and an Executive MBA from INSEAD.
Rochelle Tognetti has spent her career at the edge of what marketing can become, and as Adobe's first AI Evangelist in Asia Pacific and Japan, she's now helping shape it.Â
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Before joining Adobe, Rochelle made history as Deloitte Australia's first female Chief Marketing Officer, where she built and led one of the country's most respected marketing functions. An award-winning CMO with 25 years of marketing experience, she brings a grounded, commercial perspective to the AI conversation, one increasingly informed by her academic pursuits in neuroscience.Â
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Rochelle is an Academic at the University of Sydney, teaching Marketing and the Future of Business, while completing a Master's degree in Neuroscience with a particular focus on human intelligence in the age of AI. It's this combination that also led her to co-found the Australian Centre for AI in Marketing, driving industry thinking on how organisations can harness AI without losing the human edge.Â
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Her unique blend of C-suite experience, neuroscience, and AI evangelism gives her a perspective on the future of marketing that is both evidence-based and deeply human.Â
Mark is a Group Manager, Product Marketing (Adobe Experience Manager and LLM Optimzer) and Evangelist for Adobe Experience Cloud across Asia Pacific. In his role at Adobe, Mark is responsible for the regional product strategy, go-to-market and customer adoption.
He has more than thirty years of experience assisting large organisations across Australia and Asia increase their market share, improve operational efficiencies, automate processes and drive revenue growth. Mark’s broader areas of expertise are within content management, experience delivery, asset management and personalisation technologies.
Prior to joining Adobe, he has held various positions from creating some of Australia's first online web presences, working on the leading magazine publications, to managing development teams, IT and consultancy services. Aside from being an evangelist for Adobe’s solutions & technologies, Mark can be found blogging, exploring the world or tinkering with the latest technology, from the latest in AI, Home Automation and 3D Printing.
Mark is based in Sydney, Australia.
Amy James is a Senior Product Marketing Manager at Adobe, focused on bringing customer journeys to life across data, content, and activation. With over 15 years of experience in digital marketing, Amy has worked across both B2B and B2C use cases spanning personalisation, marketing automation, and digital experience platforms. A passionate advocate for storytelling, she is a regular speaker at industry events, customer forums, and Adobe Summit, sharing perspectives on how brands can simplify complexity and create connected experiences.
Mike is a highly respected market analyst and people leader, trusted by some of APAC’s leading brands to drive digital transformation through consumer insights and experience orchestration. With more than 15 years of experience spanning third-party data, agencies, and technology, he brings a unique perspective on how organisations can harness data, customer intelligence, and innovation to deliver business growth and exceptional customer experiences.Â
Deloitte Digital is ‘All Things Customer’. We focus all our talent, creativity, and technology on all the connection points between an organisation and its customer. At Deloitte Digital, we bring things together to create great impact. We combine the discipline of Deloitte with the power of creativity. We connect people, ideas, technology, and capabilities in innovative ways to create new solutions to some of the world's biggest problems.
Deloitte Digital’s 17,000+ global team members believe that creativity sits at the heart of any successful business transformation. And we don’t just believe it—we live it. In a world where customer expectations constantly evolve, we envision, actualise, and scale customisable long-term solutions that empower our clients across industries to forge meaningful, lasting connections with their workforce, customers, and global community.
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organisations build their digital core, optimise their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.
We are a talent- and innovation-led company with approximately 742,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.
We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
 Infosys is a global leader in next-generation digital services and consulting. Over 323,000 of our people work to amplify human potential and create the next opportunity for people, businesses, and communities. We enable clients in 59 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI.
Infosys Asterâ„¢ is a set of AI-amplified marketing services, solutions and platforms that helps enterprises transform marketing into effective customer-champions and growth-partners. Infosys Aster and Adobe together bring capabilities that enable enterprises to unify customer experience at scale, personalise content to enable business growth while also streamlining workflows for efficiency.
ADA Global is a Data & AI Experience Company operating across 14 markets with 1,500+ clients. ADA Global is a Data & AI Experience Company operating across 14 markets with 1,500+ clients.
Backed by Axiata, SoftBank, Sumitomo, and Mitsui, ADA helps leading brands across BFSI, retail, CPG, healthcare, and telco unlock intelligent growth through a unified stack spanning Identity, Personalization and Orchestration, Commerce, and Data and AI Foundation.
From multichannel authentication processing 3B+ verifications annually, to AI-powered personalisation driving 40% more revenue, to autonomous agents and livestreaming commerce, ADA turns enterprise data into measurable outcomes at scale across Asia and beyond.
Established in 2009, AvePoint Singapore is a trusted technology partner helping organisations accelerate digital and AI-driven transformation. We design, develop, and deliver solutions that modernise workplaces, enhance productivity, and enable smarter decision-making. As a partner to government agencies, higher education institutions, and enterprises, we help organisations unlock new opportunities in the era of AI through scalable, future-ready digital ecosystems.
 At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We’re a tech-forward, people-empowered network with more than 364,000 people in 136 countries and 137 territories. Across audit and assurance, tax and legal, deals and consulting we help build, accelerate and sustain momentum.
TransPerfect is the world’s largest provider of language and AI solutions for global business. From offices in over 150 cities on six continents, TransPerfect offers a full range of services in 200+ languages to clients worldwide. More than 6,000 global organisations employ TransPerfect’s GlobalLink® technology to simplify the management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong.Â
Valtech is the Experience Innovation company. We help organisations become Intelligent Enterprises by turning strategy into action and unlocking trapped value across the business. By bringing together design, technology, data, AI, and people, we create better experiences for customers, employees, and partners. From modernising commerce and marketing to transforming operations and digital products, we help organisations move faster, work smarter, and deliver measurable results. With teams across the globe and expertise across disciplines, we connect different perspectives to solve complex challenges and create lasting value.
Hayagreeva Consulting is a niche MarTech solution provider with a strong track record of 19 years. Hayagreeva is focused entirely on providing high quality solutions in the space of Digital experience. A team of 140+ professionals experienced on Adobe MarTech stack ensure focus, commitment, and rich experience.
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With a strong presence in Southeast Asia and India, Hayagreeva has worked with more than 70 customers in the region. Apart from solutions on AEM, Campaign and Commerce, Hayagreeva has built agentic AI tools to accelerate migration, improve delivery efficiency, and helped enterprises maximise value from their Adobe investments while reducing implementation timelines and risks.
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