The brands earning lasting loyalty today aren’t just launching campaigns—they’re crafting experiences that make customers feel seen, valued, and understood. They know the why behind every click, conversion, and drop-off, powered by a unified view of the entire customer journey, and are taking action to orchestrate and optimize personalized experiences at scale. With the right analytics, you can pinpoint what’s driving success, identify where you’re losing momentum, and prove the real impact of your marketing with clarity and confidence.
Join us for an engaging demo to see how Customer Journey Analytics connects, enriches, and analyzes your Adobe Journey Optimizer campaign and journey data—so you can uncover hidden insights, optimize engagement, and drive measurable impact.
In this 60-minute session, you’ll see how leading brands use Customer Journey Analytics to:
• Connect the dots across channels: Unify online and offline data for a complete view of customer journeys.
• Go beyond standard reporting: Flexibly apply different attribution models and analyze performance by audience, channel, and conversion events to uncover what’s really driving results.
• Identify and remove friction: Spot drop-offs and optimize experiences to boost loyalty and CLTV.
• Discover & activate new audiences: Instantly publish insights back into Adobe Journey Optimizer for rapid activation.
• Empower your entire team: Make self-service, AI-driven insights accessible across the organization.
Reserve your spot now and learn how to unlock the full potential of your Adobe Journey Optimizer performance data with Customer Journey Analytics.
Stephanie is an Expert Solutions Consultant for Adobe, helping clients learn how to uncover valuable insights and become a data-driven decision powerhouse using Adobe Analytics, Customer Journey Analytics, Content Analytics and Adobe Mix Modeler. With over 20 years of experience in Digital Analytics, Stephanie has worked with hundreds of top name brands across all industries. Stephanie’s most recent areas of expertise include identity resolution, multi-channel attribution and developing broad scale enablement programs across solutions. Prior to joining Adobe, Stephanie worked client side in marketing analytics for the travel industry. She holds a Bachelor of Science from the Georgia Institute of Technology and a Master of Business Administration from the University of Georgia.
Shana Wasden is a Senior Product Marketing Manager at Adobe, specializing in Adobe Analytics and Customer Journey Analytics. She focuses on demonstrating how these applications integrate seamlessly with other Adobe products to provide actionable insights that drive impactful activation and engagement strategies.
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