The Experience Makers Forum brings together industry leaders and innovative thinkers for a half-day event filled with the latest trends and innovative business cases. Register today and be part of an insightful experience!
Experience Makers Forum is the annual conference for digital businesses, hosted this year at Hoeve De Vleug, Belgium. Expect an intimate setting, with ample opportunities for connection and first-hand insights from industry leaders. Spaces are limited, so we encourage you to register soon to secure your spot!
What to expect
Be inspired by Peter Hinssen’s keynote - The era of augmented intelligence - as he explores AI’s true potential. Hear stories from customers like Nationale-Nederlanden, the Belgian National Lottery and MSD about how they enhanced customer interactions with a centralized marketing platform. Plus, meet Carl Maas, the new Managing Director of Adobe Benelux since July.
Join Sanne Erven as she presents Adobe’s vision for personalized customer interactions, innovative AI-powered tools, and streamlined content workflows. A live demo by Koen van Eeghem will showcase how these technologies can transform your business. Julian Bagdahn will discuss transforming the content supply chain with GenAI, using the Henkel case study to showcase a powerful example of personalization at scale.
Join Pieter van Helvoirt (Adobe) as he guides you through an interactive customer panel on innovation and transformation. Industry leaders from Nationale-Nederlanden, the Belgian National Lottery, Belfius and MSD will share their insights on adapting to rapid technological changes and evolving customer expectations. Gain valuable perspectives on how companies are navigating digital transformation to stay competitive and enhance customer experiences. See details on the right.
A heart operation on talent, technology, data and processes: Nationale-Nederlanden’s Marketing Transformation
Nationale Nederlanden is transforming its marketing approach as they are adding digital retail banking to their insurance and pension business - starting with the acquisition of advanced marketing automation tools. Hear more about how they prepared to effectively implement these tools, built a supportive user community, and redefined their search for talent to ensure success in its new banking venture.
Gerard-Jan Princée Program Manager Marketing Stack Implementation, Nationale-Nederlanden
Balancing ethics and innovation: Insights from the Belgian National Lottery
Discover how the Belgian National Lottery balances innovation with ethical responsibility, using Adobe Experience Manager, Campaign, and Analytics to create a secure, engaging platform for players. This integrated digital solution not only enhances player experience but also equips internal teams with the tools for greater operational efficiency, all while maintaining a focus on social accountability.
Philippe Depierreux IT Service Delivery Manager, the Belgian National Lottery
Streamlining Campaign Management with Workfront: Building Efficiency, Collaboration, and Data Precision
Yazan Iwidat, Omnichannel Experience Director at MSD, will explore how adopting Workfront has significantly improved campaign planning and management by standardizing processes, enhancing collaboration with external teams, and automating key workflows.
Yazan Iwidat Omnichannel Experience Director, MSD
Efficient & personalized: Belfius’ transformation in customer engagement
Discover how Belfius boosted customer engagement and efficiency with Adobe Experience Platform, building a data-driven ecosystem to deliver personalized, relevant offers across SMS, app, and web channels.
Nicolas Goosse Head of Data Insights, Analytics & AI, Belfius
Sanne Erven is a Business Solution Consultant at Adobe, passionate about helping businesses leverage digital strategies to improve customer experiences. She has led transformative projects across industries like manufacturing, energy, and consumer business, ensuring clients stay ahead of competitors.
Rae Janssen brings over 15 years of expertise in marketing, focusing on technology within the B2B sector. She has successfully built and scaled brands in dynamic environments, demonstrating a proven track record in field marketing, integrated campaigns, and demand generation. Rae has driven strategic initiatives at both local and global levels, fueled by her passion for marketing technology and innovation.
Yazan Iwidat, Global Omnichannel Experience Associate Director at MSD, is driven by a passion for creating seamless customer experiences. With a background in digital customer engagement and omnichannel consultancy, Yazan blends innovation with healthcare to deliver personalized solutions that drive better health outcomes.
Piotr Grzywacz is a transformative leader in Microsoft’s BeLux Leadership Team, dedicated to helping companies harness digital innovation to stay future-ready. With extensive experience in professional services and technology consulting, he’s known for driving impactful change across industries and guiding businesses to operational success through technology.
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